Presentation – Turning Cultural Taboo into Market Leadership

The future of retail growth won’t come from louder ads. It will come from underserved categories meeting modern discovery. As a leader in women’s sexual and reproductive health, Wisp is leaning into AI-assisted search, zero-click discovery and TikTok Shop to scale the brand in one of retail’s most historically taboo spaces. VP of Marketing Tim Ragland shares how Wisp blends community trust, contextual marketing and alternative retail channels to turn cultural discomfort into competitive advantage. Tim Ragland VP, Marketing and Strategy Wisp