Presentation – How Taylor Morrison Built a Brand for Real Life

Taylor Morrison is one of the largest homebuilders in the country, and their newest brand platform, Homes Built for Real Life, is challenging that entire mindset: Why can’t a homebuilder behave like a modern, direct-to-consumer brand? They’re not selling the Instagram version of your home. They’re giving you permission to embrace the chaos. To stop performing perfection and start living in your space as it actually is. CMO Stephanie McCarty shares how they’re shifting from square footage to emotional resonance to build a modern brand. Stephanie McCarty CMO Taylor Morrison