Panel – Product + Marketing Alignment at Scale

Roadmaps aren’t made in silos, and campaigns aren’t launched by just one team. How do we enable the best cross-functional alignment across marketing, product and ecommerce? We’ll discuss prioritization frameworks and guiding principles that get brand experiences into the product pipeline, secure buy-in from cross-functional teams, and deliver products and campaigns that customers actually want. Courtney Alexander Sr. Brand Marketing Manager Sur La Table Izabella Kotlyar eComm Retail & Media Strategy Manager Bayer Cara Lewis Senior Manager, Digital Product Management & Operations (Iconic Brands) Catalyst Brands MODERATED BY Erin Everhart VP, Content - Events MediaPost