Panel – Keeping Marketing Creative in a Fast, Fragmented World

Retail moves faster than ever, and that means how marketing has to keep up. But real-time marketing comes with real risk, and it’s up to us to keep things creative in order to move the needle. We’ll talk about cross-functional alignment, governance frameworks, and how to get scrappy while enabling fast-moving campaigns. Amanda Guy Senior Manager, Marketing Strategy and Planning Walmart Gabrielle Richards Brand Director Trafilea Group & Shapermint MODERATED BY Erin Everhart VP, Content - Events MediaPost