Panel – Bridging the Data-Creative Divide in Full Funnel Planning

AI models and dashboards don’t drive growth. People do. What metrics should we look at to help piece all the media channels together? Let’s discuss how we align storytelling with signal, translate analytics into insights, and turn creative decisions into a full-funnel strategy. Taylor Aramburu Channel Manager - Social Media BBQGuys.com Elizabeth Strandberg Director, Marketing Planning & Strategy - Sam’s Club Walmart MODERATED BY Erin Everhart VP, Content - Events MediaPost