The Untold Truth Of Ritz Crackers

Let's face it: When you want a cracker, you want a Ritz. But why is that? Are Ritz just that tasty? Is Ritz so good at advertising that you only think it's the best option for a quick snack? Did Ritz strong-arm most of its competition decades ago to stake out a monopoly on the crunchy, buttery cracker industry?