The Real Reason Why People Stopped Buying Crisco

There was a time when a can of Crisco could be found in pretty much every kitchen in America, but the shortening has taken quite a hit in recent years. The product was first created as an alternative to lard, which had a bad reputation in the early 20th century, but Crisco eventually developed a bad reputation of its own, due in part to the large amount of trans fats. What exactly is in this cooking product, and does it have a chance of becoming popular again? Let's take a look at the real reason why people stopped buying Crisco.