Live Shopping: Turn Your Live Streams Into a Real Storefront 🚀

Your live stream isn't just content — it's a storefront. In this episode, we break down how live shopping works, when you're actually ready for it, and how to stop losing sales to friction. I sat down with Laura Lashmar, Marketing Lead at eStreamly, to have an honest conversation about live shopping — not the hype, but the real, tactical version. Laura explained who eStreamly is built for (and who it's not for), walked us through a backstage demo of the platform, and shared practical strategies for turning live streams into shoppable experiences. Whether you sell your own products or promote affiliate tools, this one's packed with ideas you can act on. In this episode we cover: → Why live shopping builds trust faster than any static e-commerce page → The honest truth about when you're ready for a live shopping tool (and when you should stick to free platforms) → How building on "rented land" like Instagram and Facebook puts your business at risk → Reducing purchase friction so viewers buy during the live, not "later" → Using email and SMS to actually get people to show up to your live events → A full backstage demo of eStreamly — event planning, product carousel, affiliate links, distribution, and email embed codes Guest Favourites: 📚 Book: The Secret Life of Bees 🎬 Film: The Royal Tenenbaums (all-time) / Conclave (most recent) 📺 TV Show: Stumble 🛠️ Tool: Claude AI 🔁 Habit: Hand-building ceramics Find the guest: 🌐 Website (affiliat): https://try.estreamly.com/videocommerce-marco-novo 💼 LinkedIn: Laura Lashmar — https://www.linkedin.com/in/lauralashmar 💼 eStreamly on LinkedIn: https://www.linkedin.com/company/estreamly Resources mentioned in this episode: eStreamly — live shopping platform (https://getestreamly.com) Shopify — e-commerce platform BigCommerce — e-commerce platform Magento — e-commerce platform Salesforce — e-commerce / CRM platform StreamYard — live streaming studio Claude AI — AI assistant tool HubSpot — email marketing / CRM MailChimp — email marketing platform Substack — newsletter and publishing platform Apple Pay — mobile payment The Secret Life of Bees — book recommendation Conclave — film recommendation Stumble — TV show recommendation Connect with Marco & The Special Marketing Live Show: 🎙️ Podcast on Spotify: https://open.spotify.com/episode/2zcsHZ1sfCtgHZFeZQbQwf?si=ASd5fExsRXm4Kaieta9ocg 📝 Full article on Substack: https://mfcnovo.substack.com/p/live-shopping-trust-building?r=343neo Related episodes you might enjoy: ▶️ Live Streaming + Personal Branding https://www.youtube.com/live/_NcQQD6fzBU?si=J_UUp_TeVvzjpr_w ▶️ Real Time, Interaction and No Friction The Secrets to Effective E-Commerce. https://www.youtube.com/live/_NcQQD6fzBU?si=J_UUp_TeVvzjpr_w ▶️ 🎙️ Are Creators Finally Ready for Independence? https://www.youtube.com/live/pjxH51qdm4o?si=Iscc0BK7bQ1YDesf New episodes every week — subscribe so you never miss one. #LiveShopping #VideoCommerce #DigitalMarketing #TheSpecialMarcotingShow #eStreamly #EcommerceStrategy