Strategies to Create Emphasis in Displays

In a display, the ‘Emphasis’ is the point of first or initial eye contact. Hence, from this point of emphasis, the rest and all other eye movements would flow and follow. So, the emphasis in a display is the preparation and formulation of a focal point. All the rest of the elements in the display act as subordinates to this focal point. Therefore, it is crucial that each and every display should have an emphasis. The emphasis may occur due to the focal point’s size, color or position. Generally, majority of the displays use merchandise as the focal point.