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How KFC Became China’s Spicy Soulmate | 12am News
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[Music]
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hey guys Welcome to our Channel today
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we're diving into Fried Chicken but with
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a Twist we're heading to China to
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explore the phenomenon that is KFC's
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immense popularity
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there KFC in China isn't just your
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average fast food joint it's a cultural
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icon a symbol of westernization and a
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beloved treat for
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Millions so buckle up as we explore the
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reasons why Chinese people will go crazy
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for Colin Sanders secret
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recipe a taste of the
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West remember the ' 80s and '90s when
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China opened up to the world well KFC
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was one of the first Western Brands to
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arrive back in
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1987 back then it was a taste of
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something exotic a glimpse into a
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different way of
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life for many Chinese KFC represented
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America with its shiny red buckets and
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colonal Sanders friendly face it was a
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chance to experience something new and
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exciting a break from the traditional
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kin localization localization
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localization cavy didn't just plop its
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American menu in China and call it a day
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they understood the importance of
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localization they added dishes like Ki
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egg Tarts and spicy Sichuan Style
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Chicken to cater to local Pates
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The Savvy move made KFC more than just a
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fast food joint it became a place where
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people could enjoy familiar flavors with
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a western twist and was comfort food
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with a cool Factor More Than Just A
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Chicken KFC in China isn't just about
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the fried chicken though that's a big
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part of it it's about the experience the
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restaurants are often spacious and
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familyfriendly with play areas for kids
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they're seen as a place together
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celebrate and create memories KFC also
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runs clever marketing campaigns that
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resonate with Chinese audiences they
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partner with local celebrities release
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limited edition menu items and even host
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festive events like Christmas and Lunar
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New Year
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celebrations a symbol of
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prosperity in China KFC is often
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associated with prosperity and success
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it's a step up from traditional home
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cooking a treat that families save up
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for sharing a KFC meal is a way to show
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you care to celebrate a special
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occasion this perception is further
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reinforced by KFC's clever branding and
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marketing the colonal himself is seen as
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a symbol of good fortune and the red
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buckets are associated with joy and
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celebration marketing magic KFC's
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marketing campaigns in China are genius
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they tap into local holidays cultural
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references and popular Trends to connect
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with customers on an emotional level
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Colin Sanders is practically a household
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T and His Image is associated with good
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times and happy
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memories so there you have it the
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reasons why Chinese people love KFC are
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complex and multifaceted It's a
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combination of nostalgia taste
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convenience and cultural significance
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KFC has become more than just a
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restaurant it's woven into the fabric of
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Chinese Society so
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next time you see a long line at a KFC
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in China remember that you're not just
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witnessing a love for fried chicken
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you're witnessing a cultural phenomenon
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what do you think about KFC's popularity
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in China have you ever tried KFC there
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share your thoughts in the comments
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below and remember to like And subscribe
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for more videos like this
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[Music]
#Restaurants
#Fast Food
#People & Society
#Cuisines