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Why Nepo Babies Killed the It-Girl

Apr 16, 2026
The It-Girl is dead—replaced by nepo babies who inherited the spotlight instead of earning it. Once upon a time, It-Girls like Alexa Chung and Kate Moss defined effortless cool, setting trends rather than following them. But today, the new faces of fashion—Lily-Rose Depp, Hailey Bieber, Sofia Richie—aren’t being discovered; they’re placed in the spotlight, thanks to their famous last names. So, how did we get here? And can the real It-Girl ever make a comeback? In this deep dive, we’ll explore what truly made an It-Girl and why they felt so special, how nepo-baby culture took over fashion, and why coolness has become manufactured instead of organic. We’ll also discuss whether we’re on the brink of an It-Girl renaissance or if effortless style is gone for good. My skincare: Estee Lauder Advanced Night Repair: https://rstyle.me/+mMvNAELBj26R33SOcFBoyw Estée Lauder Advanced Night Repair Overnight Skin Treatment https://rstyle.me/+wq_KG8tEXUWV3r8jd9pYVw Dior Forever Skin Correct Full-Coverage Concealer https://rstyle.me/+FXR3PZcp_gKJtoFVV9Yrmg Dior Forever Skin Glow Hydrating Foundation https://rstyle.me/+2pku-0eEDw-qTM1gxYEYlw Forever Glow Star Filter Multi-Use Complexion Enhancing Booster https://rstyle.me/+lRx8ce5ljzwYEXj1RLNGlw Rouge Dior Refillable Lipstick Color: 999 - the iconic red https://rstyle.me/+kUNa4-HNYHY1mOs5tI0N8A Do you miss the era of the classic It-Girl? Or are nepo babies the new normal? Let’s discuss in the comments! Don’t forget to LIKE, SUBSCRIBE, and SHARE if you enjoy fashion deep dives and pop culture commentary. It really helps support the channel! Follow me for more fashion & pop culture commentary: Instagram: @laurajaneatelier Join this channel to get access to perks: https://www.youtube.com/channel/UCM4hiMCyAEMxibzIYrOKD5Q/join #NepoBabies #ItGirl #FashionTrends #PopCulture #OldMoneyAesthetic #AlexaChung #LilyRoseDepp #HaileyBieber #QuietLuxury #IndieSleaze #DeepDive
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