Comedy Central - Unleash Your Laughter (TVC)

Laughter is the language of Comedy Central. This idea became the foundation for the "Unleash Your Laughter" campaign for Comedy Central Netherlands. By shifting the spotlight from the shows to the audience, the campaign celebrated the Dutch laughing archetypes that make up Comedy Central viewers. Using playful and raw typography alongside TV promos inspired by nature documentaries, it created a quirky look at Dutch laughter styles, communicating that Comedy Central is the place to go to for comedy. Graphic Design / Art Direction / Concept Jerry Estié Sr. Creative Producer / Editor / Co-concept Matthijs Hoitsma Director of Photography Bram Schilling Assistent Camera / DIT Koen Bouman Assistent Photography Thomas Aangeenbrug Gaffer Ray van der Bas Production / Casting Joffra Creative Management Senior Motion Design Ivo Deumens Project Management / Co-concept Nienke Laurier Creative Producer / Co-concept Dylan Zonneveld Copy Jerry Estié /Matthijs Hoitsma / Nienke Laurier / Dylan Zonneveld