Adidas Has Surpassed Jordan Brand As #2 Selling Brand- Maybe Sheer Nonsense

Visit : http://housakicks.com/adidas/adidas-surpassed-jordan-brand-2-selling-brand-maybe-sheer-nonsense/ NPD seems to have set every sneaker blog on fire again . He has recently shared some information that nearly has every sneaker site sharpen their twitter fingers. Basically he asserted that Adidas has surpassed Jordan brand as the #2 selling brand in the market. And you know every blog out there has been regurgitating the same information all across social media outlets. Now I’m all for sharing information but one thing I won’t do is be too gullible. There is no doubt that Matt Powell is a credible analyst who has mastered his craft but I think there also comes a time where information must be questioned even if it comes from respectable authority figures. First thing the smart consumer should ask himself/herself is: where did he collect his data from? Is this sample representative of their entire population, in this case: is his data including all sales data or is there a possible skewness in what he is sharing.