0:00
Hey, what's up? This is Taiv from House of Kix.com
0:02
And today, I don't have a, like, a shoe story for you or some kind of authentic versus fake presentation
0:09
But what I have is what I heard the other day, like two days ago, Matt, Matt Powell from NPD, shared a tweet
0:17
And then he went crazy. Every sneaker blog was talking about it. And you guys heard about it
0:21
He talked about how Adidas and took over Jordan Brain, asked the number two selling brain, you know, nationwide
0:28
And people went crazy. all the sneaky blogs are like talking about, they just want to be the first one to have the story
0:32
But here's what I think, man. Like, when someone is giving you information, I don't care what the person is
0:37
You can be the president unless it's God. Like, you can be anybody
0:42
If you give me information, I need to be able to test your information. I don't care how much you know
0:47
I need to test it. Same thing. When you go to church and your pastor tells you something
0:51
you need to go and read it in your Bible what this talks about. And make sure that what he's saying is consistent
0:57
with what you have in the word of God, right? So this applies here. Now, MadPow is giving this information
1:02
So you need to think, where is this guy getting his information from
1:06
Is there some kind of missing information somewhere? Is there a skewness in his data
1:10
So he's collecting data. He's telling you that Jordan Brain has been surpassed as the number two selling brain
1:16
And now Adidas is on top. Right? So where did he get that information
1:20
Is he getting it from Nike Is he getting that from Adidas Is he getting that from Foot Locker Is he getting that from finish line And I think this dude is getting his information from retail sales
1:31
So basically, what he got is what retailers are giving him. Maybe Foot Locker, Finish Line champs
1:37
Maybe he didn't get quite the entire story. So he's not getting everything from somewhere. So from
1:42
everybody. You see what I'm saying? And if you've been listening to what Chris and I've been talking
1:46
about, we've been talking about the Nike DTC push. So DTC push, basically direct the consumer
1:53
So Nike is trying to directly sell to the consumer and basically do away with all these
1:58
other distribution channels. In this case, footlocker, finish line, champs, etc. Right. But I may be
2:05
wrong. Maybe he's getting data from Nike, but I don't think he is getting data from Nike. I think
2:10
all he's getting is from footlocking and all the derivatives of footlocker. You know what I'm saying
2:14
Like, if you don't believe me, check like this. I have a link on this website here
2:19
I'm going to show you some real quick. Now, this is Nike shoes that I've sold on the Nike Snickers app, right
2:26
These is sold out on Nike Snickers app. That is the KD9. These Air Force One are sold out
2:32
These Jordan Fife are sold out. These are sold out. And all these shoes are still sitting on footlock a website
2:39
What is that telling you? Why are they still sitting on Footlockers website
2:43
and are they sold out on Nike. That means Nike is basically taking away all that traffic from Foot Locker and bring that traffic to themselves Nike so to speak does not need Foot Locker to run a business They don need Foot Locker They don need finish line
2:57
And that's what Nike has been trying to do. DTC. Nike has over 900 stores
3:02
Why do you think they have 900 stores? They are basically in direct competition with their distribution channels
3:09
They are very subtle. Nike came out with an air.jordan.com website. It's like a blog, right
3:14
and in this block they are giving you content. Why do you think they are doing that
3:19
They're not stupid. They want to make sure they keep the traffic on their own website
3:23
Basically, they don't need foot locker to survive. They don't need finish line to survive
3:27
They don't need all these other places to survive. And Nike just had signed a deal with Amazon
3:34
Amazon has all the traffic in the world. So do you really think that Math Power is getting data from like Amazon
3:39
Is he getting data from all these other Nike's own sales data? Is he getting there
3:43
I don't think so. he may just get data from footlockers. So there's skewness in what he's sharing to you
3:49
So if Nike is taking away all this traffic and they're selling these things on their own platform
3:53
that means those sales aren't being recorded on foot lockers on data sheet
3:58
So that means Nike is protecting their own assets. Nobody knows what Nike is selling
4:03
Nobody knows unless they share it themselves. You see what I'm saying? I may not know exactly what I'm talking about
4:09
but I want to question why he's giving to you. Now I not a Nike rep I don really care I just against people just regurgitating what they hear from people Other people just because the guy looks smart or maybe he older or he claims he an yst No question everything you been told Don just absorb it and then blissfully just share the
4:27
information. Don't be stupid. That's what I'm saying. Just question everything. Even if I'm wrong
4:31
I don't care. At least I want to question why he's saying to me. You know what I'm saying? And if you don't believe me, Nike has just taken over the entire NBA. And the amount of content
4:40
the brand has already created is crazy. Like they came out with these jerseys
4:44
that are like they're called a Nike slash NBA connector jerseys. And what they do is this
4:49
They're giving you hands on like basically an experience with the players, what the players are doing
4:57
And then this is what the Mad DeRosen had to say about the jersey. It's amazing
5:01
We ever thought of this, that is genius. It's dope to be able to give that type of content
5:04
out on your jersey. So you see what a Nike is doing? Nike is basically just stripping away
5:09
all the, the traffic and they're taking all these people and they're bringing them to themselves
5:14
I guess what's going to happen is this Nike basketball sneakers are going to, you're going to see a surgeon sells in Nike basketball shoes
5:20
I'm telling you, Nike is smart. Don't think they're stupid. You know, don't let the hype fool you
5:25
Yes, Adidas is doing great because they've done some nice campaign, but I don't think we're getting the entire story
5:31
So question everything you're being told. That's all I got to say today. So I hope this helps some of you guys
5:36
All right. Thanks for watching. This is Ty for Master Kix. And stay tuned for more step. Thank you