Olly Murs is humbled by Gen Alpha

Olly Murs is hanging out with Heart's Showbiz Kidz to chat about his 'Into the Unknown' challenge with UNICEF and Soccer Aid. He pulls out his best Simon Cowell impression, learns about KATSEYE and even belts out a bit of Frozen in a bid to win them over — but the kids are still just a little too young to know who he is... #ollymurs #simoncowell #xfactor #socceraid #katseye #genalpha 0:00 Introduction 1:04 Gen Alpha 1:43 Soccer Aid 2:48 Desert Island Celeb 3:40 Simon Cowell 4:57 Into The Unknown 7:34 Naughtiest thing 8:54 Younger Olly