5 things to consider when building your online competition

A lot of marketers get hung up on the requirements of an online competition. There’s always a lot of back and forth about what questions the participant should answer or whether they should upload a ‘selfie’. In my experience usually a marketer is keen to get the most out of a participant without it necessarily being of any use. This can actually be harmful to the contest. Below I’ve written a list of important things to plan for when creating your campaign to help keep you on target.