Up next in 10
If you haven't set your 2023 goals for your freeze-dried business, this video is for you. The freeze-drying business trend blew up this year and will only get more competitive in 2023. Set yourself apart and think differently by setting goals for your business today. In this video, I outline three simple steps to setting achievable goals for your freeze-dried business in 2023.
You can support my channel by purchasing items from the links below for either personal use or your freeze-dried business. Thank you!
Harvest Right Freeze Dryers & Accessories like extra trays and silicone mats: https://affiliates.harvestright.com/1974.html
Looking for ideas on what to freeze-dry? https://www.youtube.com/watch?v=neZYov6iQ2M&t=28s
Other videos that may interest you:
Freeze Dried Ice Cream - https://www.youtube.com/watch?v=iFkdp2LwDSA&t=365s
Freeze Dried Strawberries - https://www.youtube.com/watch?v=TDevzK4NBN0&t=127s
Freeze Dried Jolly Ranchers - https://www.youtube.com/watch?v=bim_HWeIE5c&t=1s
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0:00
hey welcome back to the freeze dry
0:01
business Channel my name is David I run
0:03
a freeze try business in Idaho if you
0:05
are running a freeze-dried business or
0:07
you're looking at starting one this
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channel is for you in this video I hope
0:11
to encourage you to set some goals over
0:13
the next couple of days or weeks even
0:16
heading into the first part of next year
0:18
on your freeze-dried business because
0:20
there's so many opportunities out there
0:22
that if we write them down and we stick
0:24
to them and create some more consistency
0:26
and have more processes heading into
0:29
next year we're going to be successful
0:31
so I'm going to give you three goals as
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a category for you to work off of and
0:37
then I'll give you some examples of what
0:38
my goals are within those categories so
0:40
category number one is going to be
0:41
research the reason research is valuable
0:44
is because competition is going to
0:46
become very very fierce in terms of
0:48
pricing and just having the same type of
0:51
products it's just going to happen it's
0:52
inevitable but what's going to set you
0:54
apart is the research that you've done
0:56
whether with your bags whether with how
0:58
much product you're going to do whether
1:00
with how much time it's going to take
1:02
you to do things so maybe your goal is
1:04
to try a different product maybe you
1:06
want to add veggies to your mix maybe
1:08
you want to add more candy to your
1:09
product lineup if you want to add more
1:11
fruit maybe you want to do more meals
1:13
and maybe freeze dry lasagna freeze dry
1:16
things like that maybe you want to talk
1:17
to your local health department and
1:19
figure out what things are still under
1:22
Cottage food maybe you doesn't require
1:24
so much time and effort or permitting a
1:27
regulation and if you're a commercial
1:29
licensed kitchen think about goals and
1:32
research that you could apply to
1:34
becoming very unique and finding your
1:36
Niche to where you can be a
1:38
differentiator and you can have your own
1:40
set of products instead of continuing on
1:42
with what's trending and what's
1:43
happening right now so my goals that I
1:46
wrote out for research is I want to test
1:48
and introduce new packaging this has
1:51
been on my list for the past couple
1:52
months but I'm definitely going to make
1:54
it a priority in 2023 and the reason
1:56
being is the craft mylar bags have been
1:59
great because they have been able to
2:00
differentiate me in the market and my
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customers as from wholesale to direct
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have really really liked the type of bag
2:09
that I have but there are some
2:11
limitations to it one it's a short-term
2:13
shelf life so my fruit and things that
2:16
have more susceptibility to oxygen as
2:19
well as moisture those products have a
2:22
shorter shelf life of about six to eight
2:24
weeks so I really need to fix and
2:27
research bags that can extend my shelf
2:30
life and help me gain more and more
2:33
inventory that I can store up when the
2:36
prices and the seasonality of all those
2:38
things are are better second part of
2:40
that research for bags is I really want
2:42
to create a sample bag that's uniquely
2:45
branded that's different from my craft
2:47
mylar bags that you might see at a local
2:49
store I want to be able to differentiate
2:52
a brand like a subcategory of a brand
2:54
and I want to find like a sample bag
2:56
that doesn't cost too much that allows
2:59
me to introduce new products to
3:00
customers your next category for goal
3:02
setting should be about product what
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products are you going to eliminate what
3:06
products are you going to add to your
3:09
product lineup you need to have
3:11
something that differentiates you so
3:13
you've got your legacy products and
3:14
things that are probably going to sell
3:16
the most times and I had that other
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video about the top selling 20 items
3:20
that I found have been selling really
3:22
good for me take a look at that video
3:24
look at the items that have been selling
3:25
really well for you and then take a look
3:28
at what other people are selling online
3:30
go to Etsy go to Facebook go to some of
3:33
your other competitors and people that
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you've heard have been selling online
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from different Facebook groups see
3:38
what's selling really well and test
3:39
those out yourself also be bold try
3:42
different seasonings try different
3:44
things that could add flavor to your
3:46
freeze-dried product and that way you
3:49
have something unique this coming year
3:51
that nobody else has that you're willing
3:53
to put the time and effort into keep
3:55
that Legacy product keep those candies
3:57
keep those the ice cream and the fruit
3:59
that's easily done by everybody else
4:01
that's fine why why eliminate the ones
4:04
that are selling the best but go ahead
4:06
and start introducing something new so
4:08
my goal for this category is I want to
4:10
introduce veggies to my product lineup
4:13
and I talked about that in my top 20
4:16
selling items video I really want to
4:18
introduce corn
4:20
and peas that's more branded to adding
4:23
to salads and soups I've heard this
4:26
could be really really great one of you
4:28
in your comments in that video actually
4:30
suggested that I use ranch seasoning
4:31
which I've actually been thinking about
4:32
using because I use it in my homemade
4:35
guacamole just on the side and I want to
4:37
try that with the corn as well as
4:40
something maybe new with the peas so
4:42
that's my goal is to add peas and corn
4:44
to my product lineup and do it very very
4:47
well before I introduce it to my
4:49
customers alright so the last goal for
4:51
you should be about sales how are you
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going to drive more sales how are you
4:55
going to generate more Revenue are you
4:57
going to build a website so that you can
4:59
have people buy online are you going to
5:00
stick with Facebook but do more ads are
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you going to start trying to get into a
5:04
commercial kitchen are you going to
5:06
maybe rent a commercial kitchen or
5:08
you're going to create your own so that
5:09
you can start selling wholesale are you
5:11
going to look into more trade shows are
5:13
you going to look into more farmers
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markets which ones are you going to be a
5:16
part of that's all the part of this set
5:20
adding goals for sales that you can
5:22
apply for this next year and start
5:24
working on over the next couple weeks
5:26
because believe it or not one month's
5:28
gonna pass two months and also you're
5:30
going to be behind schedule especially
5:32
those farmers markets their deadlines
5:34
are going to come up here in February
5:35
and March and you better be ready to
5:37
submit those as well as starting to get
5:39
all your your shows and your tables and
5:42
all your booths set up already created
5:44
so get on it set some goals for your for
5:48
yourself for sales and attack it now for
5:51
this particular goal with sales put down
5:53
some goals for the process how are you
5:56
going to get there what are you going to
5:57
do to actually achieve these sales goals
5:59
don't just put a number of I'm gonna
6:01
sell twenty thousand dollars this year
6:03
how are you going to get there figure
6:05
out the process first and set those
6:07
goals are you going to post two times a
6:09
week to your social media Pages that's a
6:12
process are you going to post and create
6:14
an ad every single month on Facebook are
6:17
you going to create an Etsy store and
6:19
are you going to run different specials
6:22
on Etsy are you going to create a
6:24
newsletter are you going to do text
6:26
message how are you going to create
6:27
sales that drum up every single week and
6:30
every single month to get the little
6:33
sales goals here's my goals for 2023 I
6:35
want to add one wholesale vendor or
6:38
retail store every single month so I
6:41
should be at 12 more than what I have
6:43
today and I'm going to do that by just
6:45
being more aggressive with my contacting
6:47
more aggressive on giving samples and
6:50
letting people try that and figuring out
6:52
what those wholesale people want in
6:54
order to achieve the goal of having one
6:56
more additional vendor each and every
6:58
month the three goal categories that I
7:00
have for you to set up for this next
7:02
year is number one research find out how
7:06
you can perfect your craft how can you
7:08
learn more about freeze drying how can
7:09
you learn more about product and
7:11
packaging and just be the expert in this
7:14
particular field or whatever you're
7:15
creating for your business number two is
7:19
product how can you introduce something
7:21
new and unique to your freeze-dried
7:24
business this coming year that can set
7:25
you apart from everybody else and last
7:28
but not least is sales how can you drum
7:31
up more sales but how are you going to
7:33
create that process what's a process and
7:35
something that you can stay consistent
7:37
with every single month this next year
7:40
that you can Implement right away that
7:42
can drum up new sales for you as well as
7:45
returning sales I hope this video was
7:48
useful for your freeze dry business
7:50
again create those goals set something
7:52
down on paper I hope that after this
7:54
video or even during this video that you
7:57
wrote down some specific goals that
7:58
you've been thinking of and attack it
8:00
put it down on paper put it on your
8:02
computer put it on your phone put it on
8:04
your refrigerator do something that
8:06
reminds you what you're trying to
8:07
achieve this next year because you can
8:09
do it don't just rely on the Legacy
8:12
products and feel like yeah everyone's
8:14
doing freeze-dried candy you can be
8:17
different you can do something different
8:19
I know you you can because that's what
8:21
I'm going to have to do this next year
8:23
as well it's a saturated Market there's
8:25
more and more people buying freeze
8:27
dryers I heard from a Harvest Right
8:28
sales rep that they're selling five to
8:30
six thousand Harvest Freight freeze
8:32
dryers and shipping them out every
8:34
single month that's a lot of people
8:36
buying Harvest fried freeze dryers but
8:38
that doesn't mean that the market isn't
8:40
ripe for you to achieve the goals and
8:43
the sales that you want to start a
8:44
little side hustle or even something
8:46
that could take it even further so we'll
8:49
be back again on the freeze dry business
8:51
Channel please hit the like button or
8:52
subscribe if you like this content we'll
8:55
see you again next year