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Welcome back everybody to Express! We're gonna be guiding you through the starting of a blog into your Shopify store
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A blog can be a powerful tool to engage with your customers, improve your CEO, and provide valuable content
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Whether you are new to Shopify or looking to expand your store capabilities, this guide is going to help you
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Let's dive into the world of Shopify blogging. So first of all, the importance of the blogging on e-commerce
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Before we start, let's talk about the blogging that is essential for your Shopify store
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A blog can actually help you to drive organic traffic, help establish a new branding voice, and create more touch points with your customers
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A well-maintained blog can significantly enhance your store online processes. So, accessing the blog feature in Shopify
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First of all, let's log into our Shopify store. What you want to do is to navigate into your online store section
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Once you have it here, let's focus into the section that says Blocked Post
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Here you will find the options to manage and create your new blogs
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Shopify allows you to manage multiple blogs which can be used for different content themes
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So let's say for example that I want to be creating my very first blog post
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To start your blog, click on the Create or Add Blog Post, enter a compelling title, and begin writing your content
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Let's say, the best products. You can format your text, add images, and even insert links to products and other pages
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Remember, engaging and informative content is key to a success blog. Now, it's gonna be really important guys, that if you wanted to add let's say for example stuff about your store
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images, videos, tables, and much more, you don't want to edit the content in here directly, but to do it into the actual online performance
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Organize your blog by categorizing your posts. You can create categories based on topics like news, tips, product updated
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This makes it easier for readers to navigate and find relevant content. Go once again back into Blog Post
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You can see that we have this directly into News. You can go into the View Post, or what I can do is to go into Manage My Blogs
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Here, what I can do is to add a new blog, and here the title, let's say for example, let's go for Recommendations
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Now, customizing the blog settings. Customize your blog settings to match your brand, adjust the blog's layout, add a featured image, and set up the CEO parameters like media titles and description
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The good CEO practices are crucial for increasing your blog's visibility and search engines
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If I go directly into my navigation, I want to make sure that directly into my main menu, I do have the menu item
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Here into Menu, let's go for Blog. Search, paste, let's go for Blogs, and I choose Recommendations
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There you have it. As you can see, here is the title, here is the image, and this is the part where you want to add information about your product
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So, I have, for example, the featured image, the title, the content. So here into Content, what I want to do is to add a new blog, and there you go
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This is something that we created a blog for the best home decor ideas
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So, I think that we have done something really great so far. Here into the button label, let's go for Shop Our Home Decors
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And here into the first button linked, I'm going to sell them directly, send them into the products, All Products
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And hit now into Save. Lastly, what you want to do is to verify how it's going to be looking here
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Just go to the three dots, hit into View, here is our store
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I'm going to hit into My Blog, and go into the Home Decors. And here, I'm going to add a new blog post
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As you can see, we have something really great so far. And there you have it, guys
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Once you're happy with your post and the blog settings here, it's going to be much more easier later on
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If this Shopify blog tutorial was helpful, please like and subscribe to Zexpress for more e-commerce tips
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If you have any questions you're blogging about, blogging on Shopify, let us know in the comments below
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Thank you so much for watching and happy blogging. Hopefully, we can all see you guys next time
