How to Run Instagram Ads for Shopify in 2024 (Step by Step)

Welcome back. Today, let's focus into how to run successful Instagram ads for your Shopify store

Instagram is a powerful platform for digital marketing and when use it effectively, it can significantly boost traffic and sales for your Shopify store

Whether you are new to Instagram advertising or looking lit up into the world of Instagram ads

So Instagram ads for Shopify. These ads allow you to reach a wider audience beyond your followers

These ads can take various forums like stories, photos, videos, and much more

The key is to charge your ads to reach potential customers who would be interested in to Shopify products

First, in short, your Instagram account is set to a business profile and linked it to your Facebook page

If you go directly into business.facebook.com, you should see that we have an actual Facebook page

and you should see that we have to connect the Instagram section. So once you have both of them added into the Facebook

business. facebook.com, that means that we can continue to the actual next step

which is the actual integrating Shopify with Instagram. To run out effectively, you wanted to integrate your Shopify store with your Instagram account

This allows you to tag products into your Instagram post stories and making it easier for customers

To move on. So into your Shopify dashboard, use the Instagram channel to connect your store into the Lepod

Let's go here into sales channel and look out for Facebook and Instagram

So once we are in here, what I wanted to do is to install this additional charge may apply

You don't have to worry about that because it's totally for free. Let's go here and to add to the sales channel

And then we're actually good to go. Let's go here now into the next step, which is connecting our Instagram account

Usually, it's going to be much more faster if you have an Instagram and a Facebook account already been connected right away

So let's go here to get started. Connect your Facebook account to get started

Let's go for connect your account. And here I wanted to go for a continue

So then later on, here's my Facebook already been connected. Now the business assets

What I wanted to do is to connect the business asset of a Facebook or a Instagram account

In this case, let's go for this one and go for Connect. Now let's go for maximum and hit now into save

The data sharing is going to be the same here I agree to the middle of sellers and submit for the review So finalizing the channel setup This might take a few minutes Please do not refresh the page

You don't have to be worrying about that because we're already connected in them

So once we have connected all of them, we can start to create an Instagram ad

To create an ad, help over to the Facebook ads manager. Since Instagram ads are managed through it

We can create to start a new campaign directly in here to run ads on Facebook and Instagram

Instagram. So let's go here into create ad. This one should be taking us into the ads manager

com. So next you want to define the target audience, the budget, the ad placement, be sure to select

Instagram as you desire platform. So let's go here into okay. Let's go back and choose an account

where we actually can use and it's not deactivated. So let's go here into okay. And as you can see

there is an actual campaign that we can create this stuff with something actually new

Let's go here to create. And here let's go for auction. It's really important to choose auction

Now, in order to continue, guys, I'm going to be using a few recommendations in order to drive

some sales into Shopify. But if you want to try with something else, you are totally free to try it out

What we want to be trying here is to try to use as less money as we can and as much results

as we can. So first of all, here we have to choose a campaign objective. First of all, let's try

with something with sales. Now, find people who like this to purchase your products to service

Let's go here into sales. Now, name of your campaign. In this case, it's going to be Shopify

store. Now, I have the ad set. The ad set is going to be the audience, the playments

the schedule, and the spending. So in this case, it's going to be my tire number one. I'm going to

explain this later. And here, let's go for product number one. And there we go

Let's hit now into Continue. Now, in this case, the advantage of the shopping campaign should be added automatically

So what I wanted to do is to choose manual sales campaign from scratch using the standard setup

Trust me, it's going to be much more faster at saving tons of money if you choose that option

Now, you have here the campaign store, the special ad category, the campaign details

usually what we do is to enable the A test if you have more than one product or one add to display into your ads In this case we don want to focus info Let go for Taya No 1

Now, designing and engaging the ad content. Here, what you wanted to do is to send people into an actual website

Now, here I have the, now here I have the pixel star number one

I have the Combusion Event. In this case, I'm going to just leave this like that. The Goast-Free Resort, I'm going to just leave the like once again, the budget to schedule, let's say that I have the daily budget

There's a lifetime budget if you wanted to change that out. For example, let's say that I can go for a daily budget, and you're willing to spend only $1 per day

Later on, I'm going to be moving this forward and change that later. Now, start day, I know that you wanted to start right away, but first of all, let's try to do this tomorrow

and there's no end date so far. Now, there you have it, guys

Audience Control. This is the part what you wanted to edit people where they're currently interested

into buying your product. If you don't know, then try to aim for something else

In this case, let's go for Mexico. You can go for Chile. You can go for Guatemala. You can go for United States

You can go for Canada, for example. You want to make sure that you have enough budget

for doing that. In this case, you could focus only into three of them, not much more than that

Now, here into playments, placements, you wanted to focus into the blocking listed, inventory

filter, just leave this like that here into inventory filter. Just focus into limited inventory

There we go. Now, hit now into next, and this is the part when you want you to design your ad content

Use high-quality images, videos and showcase your products to include compelling copy that resonates your target audience

Remember your ad should reflect. your brand boys and styles. If you don't know what you can do

if you don't know what to do, what you can do, guys

is first of all try to figure out what is the product you're willing to get started with

Let's say, for example, that I wanted to create a few ads for this Catwhite Her Bad Tie

So, what I wanted to do is to copy the title of my product

and I wanted to do I wanted to check out what has been done into TechDuck Because TechDug is the most video platform used so far So if I check out that there one video that has really great engagement

then I'm going to be using that kind of video to create my own

Or I can contact this influencer to use this video or to use a product of IPA so I can promote it into my Facebook ads

and in this case, Instagram ads. That's the reason why you wanted to aim for TechTac

Because TikTok is so far greatest tool to creating an actual ad with images or videos or Shopify products

So use tools like Kamba, Adobe Spark to create visual appealing and designs

So be creative, though, if you don't have enough money to afford an influencer and judges

on your own, guys. Once your ad is ready, you want to review all the details inside and here, and then you

want her to go into Publist. But once again, here into the catalog, what you wanted to do is to choose the single image or the slide show

And then what you wanted to do is to choose a product that you could just add it from your local store

And you wanted to check out the drafts of how much you have done through your campaigns

What you wanted to do is to leave your campaign at least one week

So you can check out how many people click into your links, how many people send

How many people bought your products? How many people click into the link but they don't bought anything

How many people check out your basket? They'll check it out at the end of the day. So you wanted to at least check out one week after you send it up your actual ads

And then later on, you can change a few stuff. If you wanted to check out more performing tips, more research, more marketing tips

I would leave you guys a link down below description, a playlist channel that can be helping us to get started into Shopify

and into meta ads to improve our sales inside Shopify, specifically speaking of Shopify, guys

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Any questions or success stories with Instagram ads? You can share them into the comments below

Thank you for watching the video. Huge success delivers Instagram ads for Shopify store

Stay tuned for more inside for content. Hopefully we can all see you next time

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