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Xbox CEO: AI won't replace high-budget AAA games

Jun 11, 2026
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AI may create new genres of games, but don't expect it to replace high-budget AAA gaming, says Xbox CEO Asha Sharma. At Fortune Brainstorm Tech, Sharma argued that AI is more likely to transform game development and create new forms of content than replace the complex systems that power gaming today. “I don't necessarily see world models being the replacement for 50 to 80 hours of gameplay in a really complex universe,” she said.