The Business of Cultural Relevance

From Skims and Good American to the sporting apparel brand, Off Season, Emma Grede has built brands that turn cultural relevance into commercial power. In the process, she has helped redefine the modern, consumer-obsessed business. Grede joins us to share her playbook for noticing shifts in consumer behavior before anyone else, treating community-building as a core business function, and translating cultural buzz into enduring business growth. Emma Grede, Founder, Entrepreneur, Bestselling Author, and Podcast Host Ellie Austin, Editorial Director, Most Powerful Women, Host, Fortune Daily, Fortune