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The best business advice from Stephen and Ayesha Curry

Apr 22, 2026
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Fortune

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Stephen and Ayesha Curry, who now serve as co-founders and brand ambassadors for Plezi Hydration, sat down with Fortune ahead of today's relaunch of the sports drink line from Plezi Nutrition, a public benefit company co-founded by former First Lady Michelle Obama. The Currys say they approached this deal with a business lens, and in a conversation with Fortune, shared the most powerful pieces of business advice that continue to guide them.