Meta’s Billion-Dollar Bet on Wearable AI | Next to Lead

Meta is spending billions to catch up in the AI race, betting that its model, Muse Spark, can help close the gap with its biggest rivals. But the company’s aggressive AI investments, ranging from advertising tools to its latest AI-powered smart glasses, are coming at a cost: Meta’s profits fell 14% in the second quarter, as spending surged alongside hefty legal penalties. In this episode of Next to Lead, Fortune’s C-suite and Leadership Editor Ruth Umoh sits down with Nicola Mendelsohn, Meta’s Head of Global Business Group, in Cannes to discuss the company’s AI ambitions, the creator economy, and Meta’s push towards AI supremacy.