How On is Rewriting the Rules of Running Shoes | Behind the Business

Known to many as "On Running", On shoes are everywhere: Olympic podiums to Paris Fashion Week to corporate offices. Today, the Swiss company offers premium head-to-toe sportswear designed by teams of athletes and scientists. Yet as On’s product mix expands, the company risks losing focus on the elite running shoes that first won customers. In this episode of Behind the Business, Fortune’s Ruth Umoh visits On’s headquarters, sports science lab, and the company’s new LightSpray factory in Zurich to learn about On’s next steps into innovative new footwear, apparel and accessories.