Video thumbnail for Emma Grede: "I don't second-guess myself"

Emma Grede: "I don't second-guess myself"

Oct 19, 2026
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“One of the most expensive habits that we have as women is waiting until we’re ready." Speaking at Fortune MPW, founder and entrepreneur Emma Grede told Most Powerful Women editorial director Ellie Austin that she has fine-tuned the ability to try something out and has failed so many times that “it stopped mattering” and doesn’t hold her back.