Video thumbnail for Beyoncé self-funded her haircare brand with Ms. Tina Knowles

Beyoncé self-funded her haircare brand with Ms. Tina Knowles

Oct 31, 2026
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When Beyoncé Knowles-Carter was building Cécred, some interested investors questioned how much of the budget went to research and development. Ms. Tina Knowles told Ellie Austin on Fortune Daily that's why her daughter, who is deeply involved in every product decision, chose to fund the hair care line herself.