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Under their star-spangled banner, the United States is home to a constellation of brands
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many of which can be found in France. Mobile phones, groceries and everyday goods. Could
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these items soon be taxed by the European Union in retaliation to President Donald Trump's
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sweeping new trade policies? Many American products are part of daily lives in France
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including almonds, of which California is the largest producer. Now President Trump has slapped a 10% tariff on most imports
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and raised the EU levy rate to 20%. These are products that I consume on a regular or daily basis
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We'll probably have to rethink the way we shop. Honestly, if it becomes too expensive, I won't buy these products anymore
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But the products the French consume most are made in other countries
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For example, iPhones are made in China. and American athletic brand Nike has factories across Southeast Asia
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For certain fast food chains or sweet drinks, production is even located in France
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Pepsi, M&M, Ariel and Coca-Cola are all made in the country so their costs shouldn't be affected
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Bank of America ysts say among the global panic, there is some good news
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Commodity prices are falling for the first time in four years. Oil prices have fallen to an average of US$65 per barrel
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the same for wheat and cotton. For us Europeans, cheaper raw materials means lower costs
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If Trump remains stubborn and insists on imposing tariffs, then recession will be more and more certain, and prices will fall and stay low
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The EU's answer to President Trump could be American big tech. One option is to target
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social media platforms and streaming services with regulations and other restrictions
