Shein’s Paris store seen as provocation to government, expert says
Oct 16, 2025
It’s one of the French capital’s most coveted retail spots – and fast-fashion giant Shein will soon be setting up shop there. To the dismay of competitors, environmentalists and Paris mayor Anne Hidalgo, the Chinese firm is opening its first-ever physical boutique in the city, inside the BHV department store. FRANCE 24’s Sharon Gaffney speaks with fashion editor Dana Thomas about Shein’s impact on fashion, consumption and the environment.
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