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Tick Tock maker bite dance recently
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released a new social media app to
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Western audiences called lemonade
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this video and photo sharing app seems
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to be trying to attract the Instagram
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audience with visual lifestyle content
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the release of this app comes alongside
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the recent Congressional hearing of tick
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tock in the US as lawmakers decide
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whether to ban the application bite
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dance is undeterred it seems and is
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clearly taking action to further its
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lemonade is essentially a cross between
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tiktok and Instagram with a bit of
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Pinterest thrown in as well it has
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videos as well as still images the
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aesthetic is colorful and energetic and
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it has a for you feed as well as a
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unlike tick tock's vertically scrolling
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videos Lemonade's feed is a lot more
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similar to Instagram's explore page
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showing you a grid of content
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while theoretically nearly any type of
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content could be posted to Lemonade in
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the early days it's primarily focused on
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Health and Beauty seemingly trying to
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attract a young female audience when you
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first sign up you're asked for your
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birthday and gender identity and then to
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choose from a list of interests
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fashion skincare food travel Wellness
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perfume home and pet on your for you
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page you can see all content or filter
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by the previously mentioned categories
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once you open a photo the interface
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feels pretty similar to Instagram
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meanwhile videos play full screen much
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like Tick Tock while Tech talk
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encourages users to scroll through
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content endlessly lemonade actually
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makes you go back to the homepage trying
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to swipe up or down on a post doesn't do
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currently many posts are tagged lemonade
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partner indicating that lemonade is
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paying creators and micro influencers to
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promote the app it doesn't look like any
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major influencers have joined yet but
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it's probably only a matter of time the
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app certainly has the potential to be
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huge for influencers as it's already
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being used to promote and share
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lifestyle products so at least for now
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lemonade feels more like a shopping
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Discovery app while Tick Tock has a
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wider variety of content that includes
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things like comedy and relatable posts
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as well as lifestyle videos when you go
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to the App Store you'll see that while
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Tick Tock is published by tiktok pte LTD
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lemonade is published by heliophilia pte
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LTD first of all that pte LTD thing is a
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business designation in Singapore which
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means it is a private limited company
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similar to something like an LLC
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heliophilia shares an address with bite
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dance and Tick Tock Singapore office so
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it's clear that this is just another sub
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brand and bite dance general counsel
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Eric Anderson also confirmed lemonade is
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from bite dance in an interview with the
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Associated Press in possible the move
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was purely for Brandon but it's also
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possible that the name was chosen to
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avoid any negative connotations with a
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tick tock name from potential users
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regardless the association with bite
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dance and Tick Tock makes Lemonade's
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future uncertain it's no wonder that
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influencers and marketers haven't
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flocked to it quite yet as there's no
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guarantee that the app will still be
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around in the west if U.S lawmakers take
