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Heath240 - 'Chirp' ft. Daniel Price | Music Video Breakdown with Matt Moloney
Jan 29, 2021
In this video, Matt goes over his process from start to finish while working on his music video for 'Chirp' by Heath ft. Daniel Price. From pre-production to post production, check out what Matt's process was and how the whole project came together! Watch the full music video for 'Chirp' by Heath ft. Daniel Price: https://www.youtube.com/watch?v=PDPwwly4QrI Download the Super 8 Film Transitions here: https://filtergrade.com/product/super-8-film-transitions-pack/ Download the 35mm Film Grain Pack here: https://filtergrade.com/product/35mm-film-grain-pack-videographers/ Check out some more of Matt's work on his Instagram - https://www.instagram.com/matt_moloney/ Follow Heath for more music: https://www.instagram.com/heath__240/ Follow Daniel Price for more music: https://www.instagram.com/ddanielprice/
View Video Transcript
0:03
[Music]
0:13
so just to get started
0:15
a few months back i worked on a project
0:17
with an artist a musician
0:19
he makes indie hip-hop and kind of like
0:22
just like chill rap type music his name
0:24
is heath 240
0:25
i'll link him down in the description
0:27
and he had a new project
0:29
that was coming out his song was called
0:31
chirp and he asked me to make him
0:34
just a little quick visualizer kind of
0:35
an animated type
0:37
type project and so i said yeah i'd love
0:39
to
0:40
i love the song and i was really into it
0:42
i wanted to make this
0:44
so we met up for a just a really quick
0:47
kind of impromptu video and photo shoot
0:50
i wanted to shoot a few rows of film and
0:52
then get just some
0:54
some clips of him on my camcorder that i
0:56
could use throughout the video
0:58
um i didn't really need to too much and
1:01
i didn't go into it with too much
1:03
direction so
1:05
um many of you may be the same way as
1:07
that especially when you're not working
1:08
with you know a huge budget
1:10
just going shooting and hoping for the
1:12
best seeing what happens and
1:14
yeah that might not be the best way to
1:16
shoot or the right way to shoot
1:17
but at the end of the day it is still a
1:19
way to shoot
1:20
and when you're just starting out
1:22
learning what to create you really want
1:24
to just shoot
1:25
whatever and kind of make something with
1:28
it because
1:28
you're just still learning how to edit
1:30
how to shoot how to expose the light
1:32
properly how to do everything so
1:35
yeah with that in mind i didn't have too
1:38
much going into the project i knew it
1:39
was just gonna be a little 30-second
1:41
kind of teaser type thing and yeah i
1:45
really
1:45
was excited for it and when we went up
1:47
we did the shoot
1:48
had a great shoot came home and
1:50
developed the film got a bunch of good
1:52
photos from it
1:53
i'll throw some of those up now and then
1:56
i looked at some of the footage and i
1:59
was like all right this this will be
2:00
perfect this is all i needed
2:02
and i was really excited ready to go
2:04
i'll put some of the
2:06
the clips in right now so you can just
2:09
get a little gist
2:10
of what's going on in the video and what
2:12
the theme for it was
2:14
but just to put some ideas together
2:18
i really when i listened to the song i
2:21
would write down things i might want to
2:22
put into
2:23
the project and certain certain
2:26
timestamps of the song i thought oh this
2:28
would be really cool to have
2:31
a drawing or just some overlays
2:34
on top of the footage or this time would
2:37
be good for
2:37
a clip that i had taken on a vacation
2:40
from a while back
2:41
so i was really just kind of going with
2:42
the whole mixed media approach
2:45
i had no like
2:48
control as to like i can only use video
2:50
or i can only do animation it was kind
2:52
of like
2:52
i really want to just do a little bit of
2:54
both make the song
2:56
look how it sounds so i sent heath the
3:00
the project and he actually liked it so
3:02
much that he wanted me to make you know
3:04
a whole visualizer for the song
3:06
which was around i think three minutes
3:08
or so and i was like
3:11
you know that sounds like it could be
3:12
fun i definitely like the whole song and
3:14
this is a really good opportunity so why
3:16
not and
3:18
yeah so we ended up not shooting any
3:21
more footage
3:22
he liked the style that i had went with
3:24
it and he said yeah let's just
3:26
just make it into a whole entire
3:27
visualizer he sent me some photos of
3:30
daniel price who he has featured on his
3:32
song
3:33
and really just kind of went went crazy
3:35
with the editing so
3:37
really that's what i want to do in
3:38
today's video is just walk you through
3:40
the timeline and
3:41
what my process was once i got all the
3:44
footage
3:45
and then i wanted to just edit because i
3:47
know when you're first starting out
3:49
a lot of you may be just shooting
3:51
shooting shooting a lot
3:52
and then when you get it all back since
3:54
you didn't put together treatment or
3:55
since you didn't
3:56
you know put together a mood board you
3:58
don't really have any idea of where you
4:00
want to take it
4:01
you just go with what you shot and
4:04
like i said before that's there's
4:05
nothing wrong with that and for this
4:07
project i'm going to show you how i did
4:09
that as well so
4:10
let's just go ahead and jump into
4:11
premiere and i'll we'll get started in
4:13
there
4:16
[Music]
4:19
all right so now that you guys had the
4:20
chance to see the video i just want to
4:22
take a look at
4:23
kind of what my process was while going
4:26
through it
4:27
really for a music piece like this i
4:29
wanted to make sure
4:31
that i was focusing on the music since
4:34
that's the main
4:35
the main aspect and the main reason why
4:37
people are going to be coming to watch
4:38
it
4:39
so i made sure when i first started out
4:42
i really
4:42
thought about that like super 8 vintage
4:44
nostalgic feel
4:46
and i really i don't know i just thought
4:49
that that would be the perfect way to
4:50
introduce this song
4:52
so let's just go ahead and
4:56
watch a little of this real quick
4:59
so with this intro scene i had the super
5:02
8 footage
5:03
that i started with and when i was
5:05
watching it originally i thought
5:07
you know this looks good but what could
5:09
make this
5:10
better real quick and i had these i was
5:13
just drawing these like abstract type
5:15
shapes for a while
5:16
and i had them on a piece of paper i
5:19
decided i would scan it
5:20
and just overlay it and i had it
5:23
overlaid
5:24
as the whole scan as you can see this
5:28
these are um these you can see
5:31
this is a much larger image
5:35
that i actually just scaled up
5:39
so that it wasn't just how it is like
5:41
this
5:42
so as you can see originally i had it
5:44
kind of just playing through like this
5:46
the whole the whole um
5:50
intro but it was kind of just like slow
5:54
so that's when i added in the other the
5:56
other
5:57
overlay so it's just that back and forth
5:59
kind of a feel and i think
6:01
it keeps the pace going a little bit
6:02
more especially for an intro
6:04
and then i add in a little just photo
6:07
animation of heath with his name tag
6:11
this is one thing i really wanted to do
6:13
since heath is still
6:15
young in his music career just really
6:18
let the people know who he is
6:20
right away from the start regardless of
6:22
how long they make it through the video
6:24
they know who he is what he looks like
6:26
what his name is right at the beginning
6:28
of the song
6:29
so i made sure to do that and then since
6:31
there was a feature
6:33
i added another little photo animation
6:35
for where daniel price was
6:37
and these are super simple animations
6:39
nothing too wild
6:40
you can see in the breakdown it's
6:44
all i did was get little um
6:49
little uh i don't even know what you
6:51
would call just i guess little
6:52
screenshots
6:53
of individual photos and then
6:57
kind of just put them in frame by frame
7:01
maybe a little bit longer for each one
7:03
and i also
7:05
really for this part it's just about
7:06
playing around with
7:08
you know where exactly you want
7:10
everything to be
7:11
obviously i can make it a little more
7:14
more perfect
7:15
i can make a little more wonky just
7:17
depends on how
7:18
you want it to look like so i decided i
7:21
would do this for
7:23
um this exact part this was a good intro
7:26
in my opinion
7:27
the super 8 really brings everything
7:29
together it's that warm summer kind of
7:32
just joyful like feel introducing
7:36
heath and daniel price and then as well
7:39
as getting a good clip for
7:40
the actual you know the name of the song
7:42
sure just to let people know what
7:44
what's going on
7:47
so right here is where the the actual
7:49
music cuts in
7:50
right at about 20 22 seconds
7:53
so since i've been using so much super
7:57
eight i decided i'd
7:58
kind of ended off with a super 8
8:00
transition
8:02
you can get these on the filter red
8:04
website there also i'll have them linked
8:06
in the description
8:07
they're super super useful for really
8:10
any project
8:11
and yeah it was just like super helpful
8:14
to have these
8:15
to be able to just put the put the
8:18
project together quickly rather than
8:20
you know having to make something that
8:22
looks like it it's just more authentic
8:24
that way
8:25
so i get the real the real super 8
8:28
border and then i get into
8:30
the actual body of the song and i
8:33
thought what could be perfect
8:35
and i really when i was listening to it
8:38
over and over again i just got this
8:39
feeling like
8:41
some some portrait style drawings mixed
8:45
with
8:46
a little photo collage of the actual
8:49
photo shoot that me and heath did could
8:51
be really really cool because it emits
8:53
that artistic side that you know
8:57
unrealistic world of the the drawing
9:00
that i have included and then you get
9:02
the realism of
9:04
actually having heath his eyes his mouth
9:06
whatever
9:07
you know integrated in the actual moving
9:10
image
9:11
so i let this go for a little while add
9:13
some my my
9:15
my drawings i add some with um
9:19
overlays and the whole time
9:23
that this is going i actually have a
9:26
super 8 film kind of grain going along
9:29
in the background so when the when the
9:32
drawings are
9:33
are placed like they are right now you
9:35
can't really see it
9:36
too too much you can see a little bit of
9:38
motion but right here
9:39
where there's no background you can see
9:41
this pink kind of
9:43
um it's just called i call them red
9:46
grain
9:47
this is a red grain loop i think it's
9:49
pink right now because of the white
9:51
that the paper had and it's just
9:53
overlaid together
9:56
for example let me just show you what i
9:58
mean by that so
9:59
for this in the blending modes i always
10:02
like to put something underneath
10:04
especially in a video project
10:06
to just show that that raw um
10:12
movement to the image of it because you
10:13
don't want anything to be too
10:15
super standstill so this is what the
10:17
actual image
10:18
or the actual drawing looks like when i
10:20
had finished with it
10:22
and as you can see you can't
10:26
i think it's a hundred percent yeah so
10:27
it's a hundred percent opacity so you
10:29
can't really see through it too much
10:32
and i didn't like that i wanted there to
10:34
be some movement with it
10:35
so i just changed the blending mode to
10:37
light and changed up the colors a lot to
10:39
give it a more like
10:40
warm kind of a feel but also when you
10:43
play it back
10:44
you can see the grain coming through it
10:46
and i think
10:48
that really helps just providing like
10:50
grain throughout the whole entire
10:52
project
10:53
it not only makes it look like it's
10:56
always moving
10:57
since it's kind of a 2d animated project
10:59
but it also gives it that
11:01
that color aesthetic that you want so
11:04
you could
11:04
obviously if i wanted it to be purple or
11:06
blue or whatever i would just go with a
11:08
blue
11:09
grain loop instead again this is another
11:12
one of our products on filter grade
11:15
it's called the 35 millimeter film grain
11:17
pack
11:18
it has video grain loops it has
11:23
scribbles all types of analog
11:26
textures and film film animations that
11:28
are really perfect for making projects
11:30
like these so make sure you check those
11:31
out
11:32
i'll be sure to link those in the in the
11:33
description as well so
11:35
moving forward just more drawings
11:40
it's just still building up to the
11:41
actual
11:43
main part of the song which comes in
11:45
right here
11:48
and so right here i wanted to make sure
11:51
i had
11:51
i had done a few drawings and stuff like
11:53
that so i wanted it to switch up a
11:55
little bit
11:56
so i just do a quick you know
11:59
little overlay one two and then zoom in
12:03
a third time
12:03
on this same drawing for right here just
12:06
building it up building it up
12:07
and then right when the beat switches up
12:11
i add in photos just just to switch it
12:14
completely over from drawing to photos
12:17
to go from you know unnatural to realism
12:20
again
12:21
and so right when i get into the photos
12:23
just do a quick collage of those
12:25
these ones come in one at a time frame
12:28
by frame
12:29
and then the other five come in as well
12:32
and then from there
12:33
i bring in this this aspect of realism
12:36
again
12:37
but i'm doing it more so as a full
12:39
screen thing
12:40
as opposed to like a photo collage
12:42
aspect like these were
12:44
and i think that's having the two
12:46
different approaches is really
12:47
beneficial because it
12:48
again it transforms the viewers like
12:51
mindset
12:52
mindset and perspective and i think when
12:55
you're working on short projects like
12:56
this
12:57
you want to be doing that a lot just
12:58
like the song is doing
13:00
so keeping forward
13:04
after this
13:07
just a bunch of different photos coming
13:08
in now it's almost as if it were a video
13:11
just like a you know frame by frame
13:13
video
13:14
continuing on more and more photos i
13:16
added a drawing in there and then i
13:18
played around with the photos here
13:21
even putting the photos over together as
13:23
well as over
13:24
the the red grain loop i think it really
13:27
helps because it's just so much going on
13:30
and then i like i added this um
13:34
this this footage as well of some some
13:37
beaches in california
13:39
and i made it into the hard light
13:40
blending mode i think this was perfect
13:43
it makes it it was more
13:46
i think i have a yeah so i guess i don't
13:49
know i i didn't like the way that it was
13:51
looking at first and i needed it to be a
13:52
little bit
13:53
a little bit brighter this is what the
13:55
normal footage looks like
13:58
obviously it's fine it could have been
14:00
it could have been good but
14:01
having the hard light made it that
14:04
dreamy kind of like nostalgic feel
14:08
and so for something like this i always
14:11
want to just make sure that i'm mindful
14:13
of not just putting in cool clips
14:15
but also adding in what the sound
14:18
what the audio is um video is 50
14:21
audio and this is a perfect example of
14:24
it
14:24
heath says these people drive me crazy
14:27
and i wanted to make sure that i added
14:29
some
14:29
you know a little wild wild drawing that
14:32
i had since we didn't have too much time
14:33
to get any
14:34
just really ignorant and crazy um
14:38
any crazy like photos or footage when we
14:40
shot
14:41
so i added this in this is one of those
14:44
things about just timing wise
14:46
adding this into small town america this
14:48
gives it that feel of what
14:50
the song is actually about then i change
14:54
it over to super 8 again but i add it in
14:56
without the border
14:58
looks like nostalgic footage but it
15:00
doesn't have that border
15:01
i think it's a good way of showing
15:04
similar style footage but not having the
15:06
same
15:06
format almost even though it is
15:10
so i'm moving forward again right here
15:12
you can hear there's going to be
15:13
another change coming in
15:17
and i just add in some more drawings
15:19
it's
15:20
a flip back to you know the unrealism
15:23
and then realism and and just for now
15:25
once it wants it
15:26
cut back in like it did here i really
15:29
just decided like
15:31
let's just go all out with it add in
15:33
whatever both realism
15:34
and unreal i included
15:38
a bunch of random photos i changed up
15:40
the color here as well
15:42
just to give it that different aspect
15:45
and
15:46
that feeling of movement so it's not
15:47
just all still again
15:51
again making sure that i'm
15:54
staying up to par with what's going on
15:56
in the song
16:02
this is playing a little slow cuz my
16:04
computer but
16:05
so yeah this is another example
16:08
of a quick little you know photo
16:10
animation and these are super simple to
16:12
make you just gotta plan it a little bit
16:14
in advance
16:15
for something like this i just took four
16:18
different photos of his face
16:20
you know put them one after the other in
16:22
a video and then it's
16:23
in a little grain loop in the back and
16:25
it's a video
16:28
and then we transition into daniel
16:29
price's part and when we transition i'd
16:32
really like to have that
16:33
unrealism aspect with the drawings and
16:36
you know the artistic thing
16:38
so add in some drawings play what the
16:41
song actually
16:42
feels like i think these screenshots
16:45
were missing play with the song actually
16:47
feels like
16:48
and yeah it just brings it all together
16:52
so again there's another color change
16:55
um just keeps going through i just keep
16:58
alternating it
16:59
i just want there to be more and more
17:01
going on so it's all
17:02
appealing to you know the viewer
17:07
so everything's just playing through
17:11
and i'm thinking about the ending you
17:13
know what can i add and i figured
17:15
you know i started it with super 8 why
17:18
not finish it with super 8 it's a
17:19
perfect
17:20
nostalgic type of footage and format
17:23
that could go with this project and i
17:24
really think
17:25
it just worked out well i had some old
17:27
footage from a camping trip
17:29
and i and i just chose one of the
17:32
the scenes that i had in it this is an
17:34
old uh super a footage from california
17:38
and i just thought although it was shot
17:40
at such different time periods and
17:42
in such different places it really all
17:45
adds up so
17:47
i ended it with you know created by matt
17:49
maloney that's myself
17:51
and another name tag for the song just
17:53
to let people know again what
17:54
what they were watching and yeah i think
17:57
all in all it really came together it
17:59
was a really great project it was great
18:01
working with heath
18:02
and i think moving forward i would
18:05
definitely plan a lot more
18:07
and shoot a lot more but
18:10
i i think at the same time with that
18:12
being said this is one of those things
18:14
that
18:15
this could be done because this is what
18:17
you're looking for and
18:18
that's what heath wanted which is why we
18:21
put this project together you know we
18:22
didn't need too much of him we didn't
18:24
need too many photos of daniel
18:25
we didn't need any we just needed that
18:28
the feeling that the song was providing
18:30
i think that really just
18:32
that helps a lot in the long run so that
18:34
the whole
18:35
output of the project looks better i
18:38
really appreciate you checking out the
18:40
the breakdown i hope you enjoyed it i
18:41
hope you learned something from it i
18:43
know
18:44
um sometimes i feel like i'm not making
18:48
the most
18:49
you know beneficial and valuable
18:51
informational
18:52
content but i know for me when i'm going
18:54
on youtube and watching things
18:56
sometimes i see something that you know
19:00
it might not be all the perfect you know
19:03
format the perfect look whatever this
19:05
that or the other
19:06
but as long as the information's there
19:07
you can really learn a lot from it so
19:09
i do hope you learn from this video
19:11
again if you want to check out the video
19:13
the full video is at the link in the
19:15
description it's heath 240
19:17
the song is called chirp and it's
19:18
featuring daniel price make sure you
19:20
check it out and show some love tell him
19:22
i sent you there
19:23
he'll definitely be happy to hear and
19:26
if you want to see a serious you know
19:29
step-by-step editing process for some
19:31
projects like this
19:33
any animation things like that let me
19:36
know in the comments and i'll definitely
19:38
definitely make a video on the
19:40
step-by-step you know how to make all
19:42
the photos
19:43
overlay and look like that how to add
19:45
the vintage effects
19:47
whatever you want just let me know and
19:49
i'll make a tutorial on it
19:50
i think that could definitely be
19:51
valuable for some people but i hope you
19:54
learned something about
19:55
the process on how i shot this you know
19:57
how i edit it how i put it all together
19:59
and
20:00
yeah i hope you helped gain from it so
20:02
other than that if you have any
20:03
questions
20:04
or comments make sure you leave them in
20:06
the description but thanks for watching
20:07
hope you enjoyed
20:09
peace out