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Humbl CEO Brian Foote on CNBC's Power Lunch
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Mar 19, 2025
Brian Foote talks NFTs and Humbl.
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up three percent back to you all right
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thanks a lot josh well that nft boom
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it is showing no signs of slowing down
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sales of non-fungible tokens
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they soared more than two billion
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dollars in the first quarter alone with
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get this
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twice as many buyers as sellers and the
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ceo of newly public coinbase
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weighing in on that trend
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well it's kind of having a moment right
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now so there's a lot of nft craze
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happening
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um and something like this by the way is
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happening in crypto it seems like every
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six months there's some kind of new
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innovation so i think this is going to
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be like the internet where there's like
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or fashion there's sort of like a new
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trend that happens
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um periodically and nfts is the most
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recent one but
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generally i'm a fan of nfts i think
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it's really cool that it's making making
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it possible for artists to get paid
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and one company cashing in on this craze
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is humble look at this chart a crazy
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climb since going public just a few
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months ago
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this blockchain firm works with athletes
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to mint and then sell nfts
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partnering with sports agencies like
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athletes first to sign even more pros
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for much more let's bring in humble
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co-founder and ceo brian foote
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brian thank you for being here hi
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everyone thanks for having me i
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appreciate it
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all right we appreciate it brian you
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gotta loosen up man it's not that
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serious all right thanks for being here
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my man
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um so nft is obviously a red hot craze
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and so is
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retail investing so many retail
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investors out there so a lot of people
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are looking to your company for some
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exposure to nft so if i buy a stock of
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humble
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how much exposure do i get to nfts and
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what kind of nfts are you selling and
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putting out there
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yeah so i think you know you're going to
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see really curated verticals coming
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online i think
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you know to brian's point at coinbase
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and by the way congratulations to those
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guys big day
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uh for digital assets i think you know
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what you'll see in the space is you have
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sort of these
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you know theme park versus gallery
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moments where
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um to to brian brandt's point you know
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there's going to be a lot of
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proliferation of of these ideas and
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and how people get access to them and
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then over time i think you know the
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artists the athletes
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um even large media companies will start
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to consolidate
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that behavior into kind of one click for
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the customer in a way that they can
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get a sense of price discovery what the
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market's going to be worth and
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how people want to package their
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lifetime catalogs of content i think
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it's a really exciting space and we
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intend to
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to package it up well for the customer
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so brian we're going to show a couple of
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your nfts i know one of them that uh
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you're really highlighting is one for uh
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mlb
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all-star nelson cruz you have another
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other sports figures
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like the packers aaron rodgers the
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cowboys dak prescott
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so kind of give us a sense of where you
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see this nft craze going and do you see
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it
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mostly growing in the sports field are
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there other places where nfts
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can see a similar boom yeah i mean i
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think you know
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again we're starting to experiment with
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ideas so
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you know nothing set in stone with who
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who we're working with and
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and how but you know we're exploring
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ideas that we're proposing to customers
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and
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and to athletes and to artists and and
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so on so i think for us
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we're you know in in a spot where the
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the market will discover where it wants
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to be and if we can package that really
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well
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in a way that the artist and the athlete
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says yeah that's something i want to be
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a part of or
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or media companies start to see a second
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life at the box office for
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things you know that's already catalog
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like movies or
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music we think there's a really strong
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opportunity
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for lifetime collectors to to to create
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new markets uh beyond stocks and bonds
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for trading on the blockchain so
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it's a really exciting time and we
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intend to package it well so that you
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can move from from a hype cycle into
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something that's lasting and meaningful
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for
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creators and um anyone who's a producer
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of content
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yeah brian it's morgan i'm curious i
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mean about the company
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itself you did this reverse merger the
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stock charts bananas i realize they're
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coming from
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basically being a penny stock to where
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we are today um
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but you got three main businesses that
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i'm looking at here pay so the mobile
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payments you got the marketplace you got
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the financial which houses these
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investment vehicles around around
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bitcoin and cryptocurrencies but i
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haven't seen any sec filings as of late
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um no earnings or financials released
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either are you generating revenue are
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you making money
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how quickly are you growing yeah so
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we're we're a new company and we did
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something novel in terms of going public
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on the otcs our intention always is the
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nasdaq to
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to move up and into to that marketplace
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so for us we saw an opportunity to get
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our foot in the door
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as a stair step to the nasdaq and and to
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grow our brand for customers and make
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that available early for people
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who wouldn't traditionally get in on an
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ipo you know you see a lot of choke
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points with ipos and
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with the fang stocks with uh people who
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have access to deal flow and and then
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you know the majority of the population
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that doesn't so we wanted to do
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something novel
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i think the the market is saying to us
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you know as long as you show up to work
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every day and try to package blockchain
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into one click
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for the customer as an amazon of assets
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we'll will be there behind you so
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um you know our intention is just to
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work hard and try to package something
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up for the customer that's really
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meaningful and
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and packages these new technologies like
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blockchain into one click
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whether it's nfts or etx's we recently
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purchased a
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created an agreement to purchase a
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ticketing business where
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we think there's just going to be this
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consolidation in blockchain
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that tokenization allows for but are you
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actually generating revenue yet
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and if so which of these businesses uh i
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guess represents the greatest growth
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opportunity
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yeah so excitingly we are we just
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launched these etx
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products that function as a basket of um
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diversification on top of digital assets
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you know the
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the millennial and the gen z consumer is
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saying we're willing to
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you know invest in digital assets we're
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hunting growth and new opportunities so
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we wanted to step in there as sort of a
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layer on top of these exchanges to start
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giving people
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portfolio exposure to to the digital
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asset class so yeah we're
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we're getting you know thousands of new
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customers um
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and we have revenue coming in from that
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and our intention is to to keep driving
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forward uh
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both on the etx's and the nft so we're
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generating revenue
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thousands of new customers and very
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exciting time for us
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all right brian foote ceo of humble we
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have to leave the conversation there
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thank you for being here
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thanks for having me i appreciate it
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