A New Era of Search and AI, Plus a Google Antitrust Lawsuit
7 views · Jan 26, 2023
The Publisher Lab is back! Tyler Bishop and Whitney Wright discuss how TikTok is changing the way Gen-Z approaches search and the continued partnership between Microsoft and OpenAI to make AI accessible to everyone. They also touch on the new antitrust la
ChatGPT - SEO, Search Design, and Can You Protect Your Content?
25 views · Feb 2, 2023
Tyler Bishop and Whitney Wright are back in this episode of The Publisher Lab to discuss what everyone is talking about—ChatGPT! ChatGPT is the fastest-growing application EVER with 100 million monthly active users just last month. Some publishers are wor
Clickbait & Malicious Ads, Microsoft’s ChatGPT, and Google Announces Bard
15 views · Feb 9, 2023
Welcome back to the Publisher Lab! This week, Tyler Bishop and Whitney Wright are here to discuss how to handle the growing problem with clickbait and malicious ads, in addition to more information on Microsoft’s Bard and Google’s announcement of OpenAI.
The Rise of Generative AI and Meta Ad-Targeting Transparency
9 views · Feb 16, 2023
Tyler Bishop and Whitney Wright are back to discuss generative AI once more, both how Google views AI-generated content and the potential harm it could have on the internet. Additionally, they talk about Meta’s new attempt at better ad targeting transpare
Benefits of PMP Deals, Advertisers Stay on Google as New Competitors Emerge, & ChatGPT as a SEO Tool
6 views · Feb 24, 2023
Whitney Wright welcomes a special guest, Anthony Moore, to the Publisher Lab and they discuss PMP deals and how they benefit publishers, Google’s concern about falling behind in the AI race while TikTok and AI-powered Bing try to become search competitors
Gen Z and Apple, 9 years of the Google algorithm, & AI’s anticipated impact on agencies & publishers
12 views · Mar 2, 2023
Tyler Bishop is back to co-host this week’s episode of the Publisher Lab with Whitney Wright. This time around, the duo discuss how Gen Z’s loyalty to Apple will likely leverage the company’s ability to increase its advertising influence, 9 years of the G
Duck Duck Go’s New AI, Investing in Newsletters, Using AI for SEO, & Ad Spending Sees an Increase
13 views · Mar 9, 2023
Tyler Bishop and Whitney Wright are back to discuss Duck Duck Go’s new generative AI “Duck Duck Assist”, Slack’s involvement in the AI race, and expectations for AI’s use as an SEO tool to grow 5x in 2023. Additionally, they cover “ad-flation” as major br
Meta’s Twitter replacement, GPT-4, & TikTok enters search ad market
12 views · Mar 16, 2023
Tyler Bishop and Whitney Wright are back to discuss this week to discuss Meta’s new attempt to replace Twitter, the release of OpenAI’s GPT-4, and where Google is in the AI race, Tik Tok entering the search ad market to compete with Google and Microsoft.
March Google algorithm update, new terms & conditions for ad industry, & programmatic market shifts
8 views · Mar 23, 2023
Tyler Bishop and Whitney Wright are back to discuss this week to discuss Google’s March 2023 Broad Core Update and how publishers can expect to be affected, the ad industry's effort to revise the standard terms and conditions for digital advertising, and
Core update misconceptions, Bing gaining on Google’s search lead, & Elon Musk urges an AI pause
8 views · Mar 30, 2023
Tyler Bishop and Whitney Wright are back to discuss this week to discuss Google’s March 2023 Broad Core Update compared to previous updates and misconceptions about how it affects publishers. They also cover Microsoft’s AI-powered Bing is on Google’s sear
Google to focus on Bard, UK publishers sue Google, & growth of Amazon digital advertising
20 views · Apr 7, 2023
Tyler Bishop and Whitney Wright are back to discuss this week to discuss Google’s company reorganizing to prioritize Bard, meanwhile the UK publishers sue Google for lost revenues. They also cover Amazon’s advertising surge and the advantages that they ha
Search to evolve over next 10 years, legal woes for ChatGPT & AI, & value of Facebook to publishers
6K views · Apr 13, 2023
Tyler Bishop and Whitney Wright are back to discuss this week to discuss Google’s speculation of how search will evolve in the next 10 years, ChatGPT and generative AI are facing legal troubles and how different parts of the world are reacting to AI, and
Google tests privacy-focused tech, copyright for AI content, & Google planning new search engine
19 views · Apr 20, 2023
Tyler Bishop and Whitney Wright are back this week to discuss the results of Google Ad’s tests of their privacy-focused tech. They also follow up on AI legislation to discuss who owns the copyright for AI-generated content and who is responsible for plagi
Meta’s expensive error, Google to use generative AI to make ads, & Google retires 4 ranking systems
56 views · Apr 27, 2023
Tyler Bishop and Whitney Wright are back this week to discuss the bug/error that caused Meta to heavily overspend past daily spending caps. Also, Google plans to use generative AI to create ads, as well as Google just retired four of its ranking systems.
Google’s E-E-A-T, New capabilities in YouTube Shorts, & AI meeting at the White House
45 views · May 4, 2023
Tyler Bishop welcomes Anthony Moore back to the Publisher Lab. This week they discuss Google’s use of factors to determine E-E-A-T and ChatGPT is up against the human experience. YouTube Shorts new advertising capabilities and how publishers can make vide
AI makes us rethink authenticity, Microsoft's AI Chat Monetization, & changes to Google Search
223 views · May 12, 2023
Tyler Bishop welcomes Whitney back to the Publisher Lab. This week they discuss how AI is making us rethink what we consider “authentic”. Microsoft unveils a new potential revenue stream for publishers with AI Chat. Also announced at Google I/O, changes a
Google & Microsoft bulk up with AI, LinkedIn overtaking Facebook, & Ad Rates increasing
8 views · May 18, 2023
Tyler and Anthony are back this week to discuss the big moves that Google and Microsoft have been making by integrating AI into their products. LinkedIn is overtaking Facebook in content discovery. They also discuss the ad rates rising and how publishers
Google generative AI, Google's Topic Authority System, & Analytic insights from an Ezoic expert
16 views · May 24, 2023
Anthony Moore hosts this week’s Publisher Lab and welcomes Ezoic’s Business Intelligence Analyst, Terrence Timmons. This week they talk about Google’s plans for integrating AI into Search, Performance Max, and Google Ads and how publishers can capitalize
YouTube’s Algorithm in 2023, Google’s Generative Experience, & Declining Traffic A Major Concern
140 views · May 30, 2023
Tyler and Whitney return to the Publisher Lab after being out for a few weeks. This week they discuss what you need to know about YouTube’s algorithm in 2023. They also discuss Google Search Generative Experience after it goes live for some users. Lastly,
Wordpress AI Generator, Chat GPT-5 not training, & SEO’s not impressed with Google Search
2K views · Jun 8, 2023
Tyler and Whitney are back in The Publisher Lab and discuss the advancement of AI and how it can help digital publishers. They share their thoughts on Wordpress’s new AI content generator, OpenAI CEO, Sam Altman, announcing that GPT-5 is still not in trai
EU delays AI Chatbot, Facebook Traffic is Falling, & Making Money on YouTube Just Got Easier
228 views · Jun 15, 2023
Tyler and Whitney are both back in The Publisher Lab from separate super-secret remote locations. This week they discuss the EU’s delay of their AI chatbot, why Facebook’s traffic is falling and how publishers can combat that, and YouTube’s update that ma
The Most Overused Term in Tech: AI | Publisher Lab EP. 22
48 views · Jun 23, 2023
Are you concerned about your privacy online? Do you know what you're agreeing to when you click "agree" on the terms and conditions? In this episode of the Publisher Lab podcast, hosts Tyler and Whitney discuss the challenges of regulating privacy in the
Google In Hot Water with YouTube Ads: The Scoop On What's Happening | Publisher Lab Ep. 23
25 views · Jun 29, 2023
Join Tyler and Whitney as they navigate the ever-changing landscape of digital marketing, share insights, and keep you up to date with the latest news. Are you struggling to keep up with the changes in Google Analytics? Feeling frustrated with the new ver
Will AI Replace Search Engines? Exploring the Future of Online Search | Publisher Lab Ep. 24
29K views · Jul 6, 2023
Join Tyler and Whitney as they talk about the new social media app, Threads by Meta (Facebook), sharing their initial thoughts and speculating on its potential success. As well as, the use of AI in content creation and whether AI could be replacing searc
Unlocking the Secrets of AI: How It Can Help (and Hinder) Your SEO | Publisher Lab Ep. 25
55 views · Jul 13, 2023
Join Tyler Bishop and Whitney Wright as they discuss Twitter blocking links to threads, the transatlantic data deal between the EU & the US, and the limitations of using AI, specifically ChatGPT, for SEO purposes. They caution against relying solely on AI