The 1000bhp Ferrari Luce has an interior like nothing else...

We are in San Francisco for the second phase of Ferrari's electric car launch

We still haven't seen the car that's coming in a couple of months, but what we do know is its name, and we can also now see its interior design

This is our first look at the cabin for the Ferrari Luce, a four-door, four-seat, 1,000 brake horsepower EV

As is probably clear, this design is a completely new concept for Ferrari. It doesn't follow the same design language as any other model in the range

and that is because it's been designed in collaboration with Lovefrom. If you haven't heard the name before, Lovefrom is a company set up by Johnny Ive and Mark Newson

Johnny Ive is the guy behind the iPhone, the iPod, the iPad and the iMac

so he's a pretty big guy in the design world. Now there's no doubt that this is a fresh approach to interior design

but those dials on that three-spoke steering wheel are a clear reference to Ferraris of the past

such as Johnny Ive's own 250 Europa from the 50s. Everything about this interior is all about how it feels

Cars in 2026 are heavily screen based, but this car definitely is not, even though it's powered by electric

The entire interface is designed to be used without you looking at what you're doing

I've said that not only did they make a conscious decision to ditch haptic solid state controls

each and every one of its particularly engineered toggles, switches and buttons feel unique

We'll have to wait a little longer to drive the car, but I do already have the key here, and that's because it's no ordinary key

This actually has an E-Ink display inside it, so that when you place it in the center console and start the car the yellow disappears and transfers to the shifter This key ceremony as they call it took three quarters of a year to perfect with the action of the glass shift

itself proving especially time-consuming to polish. As seen on many of Johnny Ives' biggest projects

there is a lot of ysed aluminium in this car, including on the steering wheel. In total

there are over 100 machined aluminium parts in this car, and buyers will be able to option three

yzed finishes at launch. Many cars now turn to piano black plastic for a premium look but this

is not plastic. This might be glossy black but this is actually glass and every other surface

that looks this way in this car is also glass. This is a mock-up of the center console and the

rear passenger display but even this comes with its milled aluminium air vents which are incredibly

satisfying to use. Even the seat rails if you look closely have been designed just for this car

Johnny Ive is famous for using handles in his designs, and this car is no different

The central infotainment display has its very own, allowing you to tilt and rotate the display for a more comfortable viewing angle

Love From has incorporated a number of nifty features like this throughout the cabin, including a roof-mounted aviation-inspired pull handle designed to activate launch control

Look closely at the dash pinnacle, which is housed in a milled aluminium piece, of course

It looks like the dials are set right back into the unit. Each dial has its own convex lens developed by Corning to give you the illusion of depth

The same technique is used for the clock integrated into the central entertainment display

Its digital face sits behind a convex Corning glass lens. Given its exterior has also been designed in collaboration with Lufthrom

we're fascinated to see what's to come