The Sulawesi Coffee That Changed Everything
Sep 16, 2026
It Smells Better Than It Taste — a quiet coffee newsletter where I share what I'm learning about coffee, curiosity, and daily rituals, this channel is an extension of that space: https://www.itsmellsbetterthanittaste.com/
Everyday Beans is about finding joy in coffee: one cup at a time.
I’m an engineer turned roaster, a self-proclaimed mad scientist behind the brewer, and someone endlessly curious about coffee — and life.
I share my wins, misses, and discoveries so you can explore your own journey through coffee.
That one coffee you can't forget. The Sulawesi that taught me everything about coffee, life, and cherishing the moment.
Over 10 years ago, I discovered a Sulawesi coffee from Sweet Maria's that completely changed my understanding of what coffee could be. It had this incredible purple flavor profile that evolved beautifully from light to dark roast, teaching me that truly great coffee can shine at every roast level. But like many special things in life, I eventually ran out—and I've never been able to find it again.
This is the story of the coffee that got away, and the powerful lessons it taught me about living in the moment, preserving what matters, and understanding your personal coffee journey.Key Highlights:
The mysterious Sulawesi coffee with a purple flavor profile that kept evolving
How this coffee taught me to be gentle with roasting and let the coffee speak
Why I couldn't find this coffee again despite searching for years
Life lessons about cherishing memorable coffee experiences
The importance of preserving special coffees (freezing, vacuum sealing)
Understanding that your coffee journey is deeply personal and transformative
What's the coffee that got away for you? Have you ever had a coffee experience so memorable that you still think about it years later? Share your story in the comments—I'd love to hear about the coffee that shaped your journey.
Timestamps:
0:00 - Introduction: The Coffee I Still Think About
0:45 - Finding the Sulawesi Coffee at Sweet Maria's
2:00 - First Roast: The Purple Flavor Profile
3:00 - Going Deeper: Medium to Dark Roast Journey
4:37 - Realizing This Was Special
5:17 - Running Out and Moving On
6:09 - Searching for the Lost Coffee
7:08 - Lessons About Friendship and Seasons
8:13 - Why This Matters for Your Coffee Journey
8:30 - Lesson 1: Live in the Moment
8:51 - Lesson 2: Preserve What You Love
9:22 - Lesson 3: It's About You and the Coffee
10:05 - The Personal Journey of Discovery
12:26 - Final Thoughts: Cherish Your Coffee Memories
13:04 - Your Story: What Coffee Got Away?
#CoffeeJourney #SpecialtyCoffee #CoffeeRoasting
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