How do companies use electronic devices to collect data about their customers? - IELTS Speaking Part 3

Answer: Companies use electronic devices to collect data about their customers through various means such as cookies, trackers, and apps that track user behavior and preferences. Reason: Collecting customer data can help companies to better understand their target audience, personalize their marketing strategies, and improve their products and services. Example: For instance, many e-commerce platforms use cookies and browsing history to recommend products that align with customers' interests and shopping habits. Alternative: However, collecting customer data without their explicit consent or for unethical purposes can raise privacy concerns and violate data protection laws.