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India is developing an index in the contemporary world economy by exploring a diverse array of technological innovations in the BLOCKCHAIN ecosystems around the nation, which provide faster and cost-effective growth to businesses.
Through Bcrypt we would like to provide you with a deep insight into a recurring set of back-to-back conferences that will be held in India, starting with Chennai, Hyderabad, Mumbai, Jaipur, & Delhi from October 8-16, 2022-INDIA ROADSHOW. This roadshow will facilitates Influencers, Entrepreneurs, Investors and Developers to foster and promote the adoption of WEB 3.0, NFTs, BLOCKCHAIN, CRYPTO, METAVERSE, & DeFi.
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0:00
So my presentation was actually about how to market your NFTs
0:09
But foremost thing, like looking at my crowd today, I want to ask how many of us are aware
0:15
about NFTs? Super cool. Do we buy and flip NFTs? Anybody who has invested in NFTs
0:25
Super cool. And is there anyone who wants to make an FD and sell it
0:33
like make money out of it? Great. So this session is about how to market your NFT
0:42
And I'm still waiting for my presentation to come in here. Cool
0:52
So let's do it without PPPTs. Like, are you guys comfortable with it
0:57
Okay, how many of you are like from marketing background or want to pursue marketing
1:04
I, so most of my crowd is like tech guys? Oh, so cool
1:14
So like it's an added advantage for you. And so what is happening in market right now
1:25
Do you guys are, like, you know, aware about the market dip, that beer market that we have
1:31
like anybody who's investing and who is, like, aware about what is happening around
1:39
So, my presentation is about how to market your NFT and how market has evolved through this whole
1:48
beer market, the dip, and how we were marketing NFT earlier and how we need to market it right now
1:55
going to keep it like Chris. I plan for like a very elaborated 45 minutes presentation
2:00
but I'll try to wrap it up in 15 minutes and I will take up questions in case you have any
2:06
particular questions related to marketing or NFTs. So talking about myself, I had been into
2:13
marketing space for 10 years now. I was majorly into IR marketing, which is investor relations
2:21
marketing and fintech market. My background. is completely fintech marketing I work with brands like Ptm and in 2020 I
2:33
moved towards the NFT marketing site I had an opportunity of working with John
2:39
Herrick I had opportunity of working with Irvin Kamesh really these guys are
2:46
like veterans of marketing and these guys have like cracked that code of like
2:51
you know you must have heard like six hours these guys have sold out
2:55
So my project, a lot of the lands, we sold it out on 5th of October, which is, we just went by
3:03
So if anybody is telling you that it's a beer market and nothing is selling off, then our pre-sale was like a complete sellout and we did it in six hours
3:14
So I'll just go to run you through how we did it and what were the things that, you know, made it through for us
3:21
one more thing NFT market is evolving so what is working right now
3:27
might not work for you maybe after a week so I just talk around like if I take a day
3:32
take a day off then I'm like 10 years behind so let's talk about stuff
3:38
that was working for everybody back in 2021 and like you know there was how many of us
3:46
are aware about Discord cool I'm so glad to see soon many hands up. So earlier if you want to sell an NFT, all you need to do is create a Discord
3:59
community. You build a Discord community. You get your people on your white listing and your
4:06
white list, 30% of your white list will buy your NFT and you are good to go. You sold it and you
4:11
made money out of it. And then it is later on you that if you are doing the right thing with
4:17
that money and like, you know, fulfilling your roadmap that is on the projects
4:21
which most of the projects didn't do, and that's why NFTs got themselves such a bad name
4:28
Then we were talking about influencer marketing, like how many of us have seen this fintech YouTubers
4:37
and Instagram guys, Twitter posts about, buy this, buy that kind of stuff
4:43
And sadly, how many of us are like actually going to them
4:50
to take, investment advices. There is major trust issues. After we lost money, there is major trust
4:57
issues. I'm like, personally, I'm not trusting people. There are a couple of names. I feel they're
5:02
authentic. I go and listen to them. But earlier, it wasn't like this. Like, you know, any
5:07
Tom Dick and Harry can come up and say, like, buy this NFT, buy this all coin. You're going to
5:12
make millions. So that phase has passed for us. Then paid ads. Have you ever heard about
5:21
paid ads like you know because most of us are from tech background here like digital paid ads like
5:29
Anybody who saw like you know their products are using paid ads
5:39
True thank you so much so we can apply these paid ads to NFTs also
5:45
now what happens in NFTs like most of the bus was that
5:51
If you are using paid ad in NFT space, then you are going to be a rug pull
5:57
But let me tell you, every day, even in this market, 300 NFT projects are coming out
6:03
So it's not easy to get to the right audience. When you have like handful of people who knows about this thing, who want to invest in this
6:13
and you have 500 products coming out. So it's not easy. And herein paid ad helps, but paid ad helps
6:20
But paid had always been like, you know, undervalued when it comes to NFT marketing
6:26
Then we come to the content, what we are posting on Twitter, what we are saying on Discord
6:33
So earlier it used to be, hey, fam, good morning. We are like 10 days from our event, 20 days from event
6:39
Now, one day for my previous, like the project I was telling you, we sold out on 6th of October
6:45
we just wrote like, hey, good morning, fam. And there was a guy who wrote that, you know, you guys are rugpole
6:52
I was like, okay, we are just saying good morning to you. Why you are saying we are a rugpole
6:56
But, you know, the things have changed so much in the market
7:00
The stuff that were working, discord, one-to-one conversations, all these things are no more working for us
7:10
And, you know, sadly, right now, there are a lot of projects that are doing everything right
7:16
They are doing everything by the book, but they are not selling out. Of course, we have the beer market
7:22
We do not know what should be our right price for the NFT
7:27
Like, you know, there's this NFT goblin town because they do not have any utility
7:33
and they are an absolutely lovely artwork They just mint it for free So what happens Like if you know about NFT if you do not make money in your primary sale
7:44
you can make money in your secondary sale. Like you can make money if somebody sells your
7:50
NFT on open sea, so some part of the will come to the owner
7:54
So that's what Goblin town played on. So they minted it for free because they do not have any utility
8:01
so that actually worked for them. them because they created a very strong community and sorry I don't know why this thing
8:11
is popping up okay and I talked about the huge competition now let's talk about
8:18
stuff that will work if you want to launch your NFT in this market how can you
8:25
sell it out so I call this like litmus test of selling out any NFT this I
8:31
personally did I'm not saying this because out of like you know because I feel about it because I see a lot of marketer in
8:39
this space talks about they haven't sold out any project and they are just giving advisors out
8:44
about selling out NFTs so what we did we did 100 Twitter spaces 100 like you know
8:54
presentations all together that is like on clubhouse on events like this wherein we went and
9:01
we pitched about our project. We talked about our project. We wanted to take reviews of people
9:07
what they think about it. Because right now, if you talk about me, if you ever have invested in
9:12
NFT, you will be very cynical about investing in it again. Because most of these promises were
9:20
not delivered. So now, if you go to the market and you tell the Web3 people that we understand
9:26
that, okay, you do not trust us. But here, what we have
9:31
to offer and this is the utility of my project. How do you think we can connect it and how do you think we can make it better
9:38
So of course that Web 3, like you know, the feedback will help you to create a better community
9:45
And maybe some minor tweaks will actually make your project more like utilizable
9:51
Because right now if gone out those days you have like funky pHPs and like you know you have funky artwork and you can just tell people like buy this and if
10:00
20 Ethereum and people are going to buy it. No, this is not how it is
10:05
We need utility. If I talk about, like, you know, if there are businesses, like big businesses
10:12
that are coming into NFT space, like Etihad Airlines, they are turning their loyalty program into NFT
10:19
So their NFT is actually their loyalty program. So if you fly around a lot with them
10:24
and you buy that NFT as like, you know, their loyalty card
10:29
then you can obviously sell it off later on, but with that you get multiple benefits out of it
10:35
Like Tiffany, like we have big, big organization like Google Adobe coming over the Metaverse
10:41
So there is like, you know, now NFTs are not just projects, they are start-ups
10:45
So we should, like we do our marketing research with any business, we need to do it with
10:50
our NF3 projects too. Now when it comes to selling out our NFTs, we have two kind of audiences with us, Web3
10:59
and Web 2. Web 3 is like, you know, very angry right now
11:04
They are jaded. They are cynical. But Web 2 people, because they have these big brands
11:09
what they have done for, like, you know, for the Web2 market
11:14
for any NFT project, is that they have made them aware about, like, you know
11:18
terms like Metaverse, NFTs. So now you can reach out to this audience, though the onboarding process for this audience
11:26
will be completely different from what it will be for our web, three clientele altogether
11:33
So now there was a time when you can have one single micro site
11:39
about your NFT project and that's all. One liner, one cool artwork and some
11:46
story about Bodeep like swamp thing and stuff like that and people will say oh this is cool I want
11:52
to buy it. But right now it is not like that. You need to be
11:56
very elaborative with your narration with your story, like again going back to Gobbling Town
12:03
Like they said, hey, we do not want to come up with a roadmap, which is something that is
12:09
there, like if you are aware about NFD, then if you invest in NFTs, then roadmap is the key
12:15
point through which any investor invests in an NFT. But they said, like, we do not want to do any road map
12:21
We do not want to do any such things. We want to build a community
12:26
And we want to ask a community. what they want from us
12:30
And we want to develop our check with our community. So that was the narration
12:35
There was no big road map. There was no such elaborated story
12:39
but there was a transparency and honesty. And this is what we need in the space right now
12:44
Like talking about the lots of the lands, like, you know, we just, we made it very simple
12:50
that become a lot, buy your land, and earn monthly rental in Ethereum
12:55
This is it. Like, you know, so, so, it's very easy for anybody to understand the project
13:03
Be elaborated with your roadmap, your team. There was a time when anonymity, like being anonymous was a cool thing in the nifty word
13:10
but now the thing is that you have to be docks, you have to be out there
13:15
you should be there on the Twitter spaces, founders should be like, you know, out there and be open
13:22
So now coming to the main part, pick your marketing weapons, like, you know, stuff that will help you
13:28
to sell out. So this slide is more about, like, you know, projects that have tried the basics and now they
13:41
want to try the main things that have worked. So let's take it like this, that, like, you know, like those are great way
13:53
If you have a small collection, let's say you build an NFT of 100, 100 collections
13:58
and you can go to a Dow, you can present your ideas
14:03
and they can definitely invest in it. Then you have launch paths, like Magic Eden
14:10
Have you ever heard about Magic Even? Like, they're super. They take like 10% of your NFT
14:16
and they give you a lot of assistance, like tech assistance, your design assistance
14:23
So launch paths are also very cool places to go to right now
14:26
Twitter space, Clubhouse, Statutic Partnership and Listing, like we got aligned with Crypto.com
14:34
They're huge. So what it did for us, it gave validation to us
14:39
It actually authenticated our project and which created trust for us. So credible PR influencer marketing
14:48
One short thing, I do not want to elaborate on this. Instead of doing 20 tier three influencer, do one influencer who actually
14:58
actually like you know get involved with the project they'll like if you go to any good
15:04
influencer they won't take up your project they will first vet your product and
15:09
they will ask for your light paper white paper go for such influences only then paid ads evens they worked for me paid ads actually work for me We see because see right now
15:23
NFT projects cannot be like this, that we build our Metaverse. We presented our Metaverse before the mandate itself
15:31
Because it's like startups now. Like, you know, gone are those days, we take money from you and then we will build something
15:37
Get your funding, start building on your tech, present your tech to your audience
15:42
your tech to your audience, this will build trust and this will actually, you know, give them
15:48
confidence to invest in you. So these are the numbers that I have, like, you know, achieved during my paid ad campaigns
16:01
So if you ever, okay, before, like, you know, somebody take my words and they just go to
16:07
their home and they try to run Twitter ads for their NFT project
16:11
So before that, Twitter is like very, very, like, you know, strong on their gatekeeping when it comes to NFT and crypto marketing
16:22
So you have to take the permission first before starting up with your Web 3 product market
16:29
So something that you should know. So now I did one thing that on my main date, I took people directly from my Twitter page to the selling page
16:40
which costed me around $30 and my NFT was for one each
16:46
So it was like you can see the conversion. Like now I used Twitter ads to grow my following
16:53
start from like $0.5. Then white listings, it actually got sorted for me
17:02
through Twitter ads, what I did. Like I took them to the pre-main page
17:06
and where they got themselves whitelisted and everything. Then Instagram and Facebook ads, LinkedIn, amazing place because you can actually target your audience as per the companies they are working
17:20
You can build a very strong email list. Cora, Reddit, Cora will help you to, like, you know, with your SEOs also
17:30
And YouTube is great if you are planning to launch a P2E gaming app
17:35
Finally, Web3 space is ever involving. So what is working right now might not work for you tomorrow
17:41
So the only answer is that there is no cookie cutter. You have to keep like, you know, trying out stuff
17:49
and there is no one size fit all. You have to understand the market sentiment
17:55
before, like, you know, deciding on to your marketing tools. And if you have any NFT project
18:03
or you are planning to launch an FD product or you want to learn anything about marketing in terms of NFT space
18:11
here is my email ID, you can reach out to me. Any questions? Yeah
18:19
Yeah, first of all, good afternoon. And so you mentioned about, like, you know, a lot of platforms such as Clubhouse
18:25
Twitter spaces, and, you know, a lot of vocal platforms where you're just dealing with a lot of communities
18:31
So being a marketer myself also for my own project. So, like, you know, when we are talking about Instagram, so like when you just see Instagram down the line five years, like, you know, these people are also having their digital segment, the digital collectible segment of, like, you know, upcoming for the U.S. market, not for the India right now
18:48
So what do you really suggest for the people who want to market on the Instagram for a longer term basis
18:53
Because, like, you know, there has been a lot of, you know, the messages coming up, like, you know, on your DMs, just like, you know, there is this particular project launching out and you need to invest in it
19:02
we say that, you know, it is a rug pullout, otherwise it's a pump and dump, right? Yeah. So, like, what do you really suggest, like, you know, like, a marketer or the, like, you know
19:10
the self-project marketers should do to just, like, you know, like, gather their reach upon Instagram
19:17
Sure. So, first and foremost thing, Instagram is like web to audience
19:23
So your audience on Instagram is very naive. They are not the web three people
19:30
Twitter is your space. Clubhouse is your space. Twitter space is great
19:36
You do not even have to spend money. You can go to other Twitter
19:39
spaces. You can collaborate with other projects like we did. And we went to their Twitter space
19:45
because everybody needs content, right? Everybody wants people who can talk about
19:50
stuff, provide value. So these are the stuff where you can get
19:53
the Web 3 audience, like your mature web 3 audience. Now we move to the Instagram part
20:00
So now, Instagram is a place where things are still maturing up
20:06
Visuals. So if you are marketing anything on Instagram, make sure that it is very basic
20:14
It is something that is very visually roaring. Please do not DM people
20:20
In fact, DMs, like people have switched off DMs on Discord because every day 500 projects coming
20:25
and everybody is saying, buy mine, bye, bye. This is like, no, not at all
20:29
So shilling DMs, big no. Never invest in shilling. If you are like, you know, getting these DMs from promoters who are saying, like, I will shill for your project
20:39
Don't do that. You won't get buyers at the end of the day. So keep Instagram for education
20:44
Keep Instagram for visual appeal and branding. But do not think that ultimately you're going to get, like I'm assuming that your project is an FD project
20:54
So basically it's a platform. So it's actually not a project. like we are also the marketing person or like team for these projects on our platform okay super so as you said PR PR is going great because
21:08
tier one and tier two publications they had like you know earlier they were not like you know covering us now
21:15
they are okay with covering us though they have some gatekeeping but go for PR great way to like you know
21:22
create validation authentication for your project anybody yeah Hi, so my question is that where NFT started last year or some months back, it used to be images of animals and people are paying millions for that
21:40
And basically as a layman like me, we understand NFTs as images and we don't understand it's a token or anything, right
21:47
But now all those million worth of images are not worth much more these days, right
21:52
I see that as a marketing problem, right? So that has definitely created a negative impact. So how do you solve this problem in general
21:57
So, let's understand how NFTs have started. NFTs were more about, like, you know, starving artists selling their digital art on blockchain
22:09
As simple as that. You do not have any utility with it
22:14
So now, when I talked about ITIAT's NFT, like if you will search about it, so basically, you understand loyalty programs, right
22:22
You go to shopper stop, you get a card, you buy more, and then you get more benefits
22:27
But what they have done, they have changed that loyalty program into an NFT
22:32
So now you have this NFT. So tomorrow I do not want to fly with Itiyadh anymore
22:37
And I want to sell this NFT. So when I sell this NFT, I make some money because I have my flying points on it
22:44
It can make some money. And so, like, are you getting my point? Like this is exactly the big size utility of NFT So gone out those days So as there was this project Goblin Town they were beautiful artwork they had no utility
23:03
they just minted it for free. Because now if you do not have utility, you have a beautiful artwork, please mint it for free
23:10
Because people only want utilities. Maybe the utility can be about entering in a metaverse
23:16
Maybe it's a loyalty program. Maybe it's about like, you know, getting into a cool event like this
23:23
so utility can be anything so now only projects that will have utility going to survive in the future and you're going to see a lot of such products and such utilities coming in the future so you won't see NFTs just as an artwork in the future for sure thank you
23:43
yeah that's right that NFT is coming in a lot of ways so my question is how we tweet and
23:53
When it's attached with a real physical product. Should we treat it as a product or should we tweet as an NFT
24:00
Because if we go for Amazon, like Amazon sell T-shirts and whatever
24:04
Most of T-shirts are going on NFTs and they want to make an NFT of that so that you can track and you can keep provenance and everything
24:11
So how we do marketing for that? It should be e-commerce or it should be an NFT
24:16
Okay, so let's look at NFTs as like, you know, more of an authentication
24:23
rather than as like a product. Talking about e-com and fashion only
24:29
like you know, you buy a Louis Vuitton bag and the market is filled with a lot of copy Louis Vuitton
24:36
and some are like so brilliant, nobody can even tell that, and people pay money for it
24:41
So if you get some documentation, documentation can be faked around, but if you have an FD of that loom-veton bag with you
24:50
so you have the physical bag, you have the NFT, So you are the right like you know person you have the authentic stuff with you
24:58
So that is one application of NFT there So now the other application of NFT is like you know Edidas and Zara has came up with its
25:09
Metaverse clothing as an FT so what happened these NFTs are with people that can
25:16
It's more like a branding stuff like I want to be very honest here like it's not real utility utility
25:23
Like, you know, it's a branding stuff. It is more about, like, you know, branding things like Metaverse
25:30
that have great utility in the future. But these clothing are more like a branding and marketing stuff right now
25:36
People are not understanding the real value of it. So my suggestion will be NFT should be more like, you know
25:45
if you are planning to incorporate NFT in your business, make it like an additional thing, make it like a service
25:53
rather than like a product. So that people can understand the utility of it
25:58
like how Itiad had done it, how Tiffany had done it. So they incorporate it
26:03
So even if I do not know what is NFT, I will going to still understand the utility
26:08
because I'm the buyer of that product. So definitely it's going to work for me
26:13
Yeah. That you are talking about NFT, but I'm talking about the real problem that NFT can solve
26:20
It's the basic problem. commerce, fake products. Yeah, exactly. And if NFT can solve it, why we should treat NFT as something as an additional service rather than the main thing which is solving the biggest pain point
26:35
Because it all depends upon the market adoption right now. And if you will go full-fledged with NFT right now, it's going to take some time for your audience to like, you know, buy it, like completely buy it. But if you will like, you know, gradually move to
26:53
words it within a span of like you know couple of years people will get matured and they will
26:59
adopt it and definitely at that point of time we can definitely go full-stretched NFT as a product
27:04
but right now people how people see NFTs and how big brands are incorporating it as like an
27:11
additional stuff hello mom you have been talking over the market value so like if i ask that
27:18
if i'm having a very small amount of market value and i'm in
27:23
aiming to increase the market value. So connecting with the NFTs will be the right decision
27:29
Like how what all amount of gains I can have during my small market value
27:35
So that I can increase that market value and earn the more profit
27:39
Like what should be the right strategies if I would ask you
27:43
So you are saying that you have couple of NFTs and you want to. Not asking our idea that you can share with us. No
27:52
So I'm not a financial advisor. I am a marketing person. So I help projects to sell out
27:58
But, like, you know, everything depends upon the project you have invested in
28:03
And how, like, serious they are about their roadmap. Are they delivering on the product or their promises made on the roadmap
28:11
These are the stuff. How net, like, you know, in communities, like, if there is too much negativity in the community
28:17
definitely the project not going to be, like, selling out later, or the market flow price going to dip down
28:24
In fact, for the biggest NFTs, they have dipped down. So that is something that I cannot help you out right now
28:31
but I'll say be involved with the community and be in touch with people who are the part of the community
28:40
If it's an NFT project that you have already bought and make sure that they are delivering on the roadmap
28:45
And I think the pressing, the more stronger the community is there for an NFT project
28:51
They keep asking them questions, the FAQs and everything. So I think that can help you out if you have already bought that in FD
28:58
Thank you. Hello. Hello. So my question is, as you just pointed out, you have been a marketer and you have been working
29:05
with a lot of NFT projects. So according to you, what are the utilities which these NFT projects provide right now
29:12
And what could be done in future in terms of utility? So this is more what's the current landscape in terms of utility and what we as a developer
29:20
can think of incorporating in our NFTs in future, according to you. Definitely
29:24
So earlier when NFT started, the major utility part started as like P2E
29:32
P2E was something like a bus word around, DAUs, and everybody was talking about, like, you know
29:39
we have merch for our community, we have events for our community, and then came the face
29:45
the metaverse, I come from a metaverse project altogether. Now the utilities are becoming more real like royalty programs e-commerce as he rightly said like e-commerce is the biggest biggest utility that NFTs can provide right now
30:01
fashion is a space that's going to be turned upside down because of NFTs so these are the utilities that we can see in the future and NFTs can stand like you know as an independent thing in itself that has utility like
30:18
like separate from crypto and blockchain, but of course, blockchain is the main thing
30:23
but NFTs will have the real utilities that even everybody from web to space or web for space can understand
30:32
Thank you so much, guys. Have a lovely evening
#Marketing