She Built a $100k Local Newsletter from Home
Feb 3, 2026
Marissa Lovell is the founder and operator of From Boise, a local newsletter business generating over $100k in annual revenue. In this episode, she breaks down how she built it, what nearly made her quit, and the decisions that finally made it work.
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Local Newsletter Creators Playlist: https://youtube.com/playlist?list=PLf4eeUSLbuvdAIFhxcCJiR-5egGLBm9sE&si=PqX28o7TIxMzJ987
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Marissa Lovell
LinkedIn: https://www.linkedin.com/in/marissafromboise/
Twitter/X: https://x.com/marissafrmboise
From Boise: https://fromboise.com/
Francis Zierer
LinkedIn: https://www.linkedin.com/in/francis-zierer/
Twitter/X: https://x.com/FZierer
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Timestamps
00:00 Introducing Marissa Lovell
01:00 From nearly quitting to $100k+ revenue
06:18 The once-a-month growth strategy
09:34 Early stage experimentation
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