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London Art Fair - 2025
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Jan 26, 2025
Join us as we explore the London Art Fair 2025, one of the most anticipated events in the global art calendar. Each year, this prestigious fair brings together leading galleries, influential collectors, emerging artists, and passionate art enthusiasts under one roof. Discover cutting-edge contemporary art, thought-provoking installations, and a diverse range of mediums—from painting and sculpture to digital and immersive experiences. In this video, we take you on a tour of must-see exhibitions, offer behind-the-scenes insights, and highlight the rising talents shaping tomorrow’s art world. Whether you’re a dedicated collector, a budding artist, or simply fascinated by the ever-evolving landscape of modern art, the London Art Fair 2025 promises inspiration, innovation, and unforgettable encounters with creativity at its finest. If you’re curious about the latest art trends, keen to expand your personal collection, or ready to network with top industry professionals, this is the fair for you. Don’t forget to like, share, and subscribe for more updates, artist interviews, and exclusive access to the global art scene! The London Art Fair, known for its eclectic mix of modern and contemporary art, brings together galleries, artists, and art enthusiasts from around the globe. As we walk through the bustling halls of the fair, I'll share my personal insights and highlight some of the most captivating exhibits and groundbreaking artworks on display. Keywords: London Art Fair 2025, contemporary art, modern art, emerging artists, art fair, art exhibitions, art collectors, art trends, immersive installations, global art scene Acknowledgments Our heartfelt thanks go to the Fair Committee for their invaluable support and expertise. Their contributions have been instrumental in shaping this year's event. A Journey of Artistic Discovery Awaits We invite you to immerse yourself in the world of art at London Art Fair 2025. Explore, engage, and be inspired.
View Video Transcript
0:00
welcome to the London art fair this is
0:01
their 37th Year Edition we're going to
0:03
explore the entire Place Bella thank you
0:05
so much for taking the time to have a
0:06
quick conversation with and you run this
0:09
Gallery which is really really cool we
0:11
want to ask you a question about how new
0:13
artists can make a start to sort of like
0:15
make their way into a gallery any advice
0:17
you give the start is I completely
0:19
connect I think it's like the hardest
0:21
thing in the world you kind of finish
0:22
art school and you get dropped off into
0:24
this big ocean and have no idea who to
0:27
trust or what to do so completely
0:29
resonate I think the biggest thing is to
0:31
just keep making um make portfolios of
0:34
your work put prices on them go to
0:37
Gallery shows talk to people build up
0:39
your network I think that's the most
0:41
important thing it's about the networks
0:43
isn't it it's about attending the events
0:44
it's about making those connections get
0:46
a business card make your own business
0:48
card spread them around that's the sort
0:49
of thing you need to do isn't it each
0:51
year the London art fair partners with
0:52
the museum this year is the samsy center
0:54
in which they're hosting works by
0:56
Francis Bacon and Pablo Picasso let's
0:58
explore the works they have to offer and
0:59
see how incredible this art fa really is
1:01
you are director of the ssby center
1:03
which here today is showcasing works
1:05
from Francis Bacon Pablo pigasso and
1:07
you're doing such an interesting work
1:09
about becoming an artwork yourself in
1:11
which I have actually filled out one of
1:12
the cards and have become
1:14
so I'm really interested in how
1:17
this works can you explain just what the
1:19
idea behind this is please sure so we
1:21
run one of the best art museums in the
1:23
world which is located in Norfolk and
1:25
it's an incredible collection housed in
1:27
a Norman Foster building and over the
1:29
last four years we've been on quite a
1:31
radical mission to try and shake up how
1:33
people experience art within a museum
1:35
environment fantastic I love that how
1:37
are you finding it here at the London
1:38
art fair presenting all these incredible
1:40
works so yeah so here as you can see
1:42
we've got the glass case where you get
1:44
inside the glass case and become the
1:45
work of art and then the art is X case
1:47
looking at you and as soon as you do
1:49
that you flip the agency you become
1:51
objectified and you feel what it's like
1:54
to actually reverse it and I don't know
1:55
what you felt when you got inside the
1:56
case I haven't quite been in yet let's
1:58
get get in we can Frey fantastic but uh
2:00
we can get in but when you come inside
2:03
the sound insulates and you feel a bit
2:05
trapped and then just look at the eyes
2:07
looking at you when you're inside and
2:09
see what you're feeling I am I am the
2:12
object you are the I am and you get
2:15
judged right you feel like you're being
2:16
judged you feel yeah yeah there's lots
2:18
of eyes are I love this concept I love
2:21
this idea yeah so it flips the agency
2:23
and you feel like the Art's looking at
2:25
you and judging you and then like what
2:27
can you give back right what can you do
2:28
with art to to sort of develop that
2:31
relationship bit further a good aspect
2:33
of the fact that art is alive but
2:34
doesn't speak is that it won't share
2:36
your secrets so we also ask people at s
2:38
Center to find an artwork and tell it a
2:41
secret that you would never tell another
2:43
human being I love that tell it a secret
2:45
you would never tell another human being
2:47
because you can trust the artwork not to
2:49
share the secret and then art can be a
2:51
place where you explore your innermost
2:53
thoughts and explore the biggest
2:54
questions that you have in your life and
2:56
then art can be that place of
2:58
inspiration or information or Intrigue
3:01
to help you actually go on that journey
3:02
and explore those questions yourself
3:03
that's great I love that we got to go to
3:04
the S Center that's
3:07
fantastic the London art fair presents
3:09
130 different galleries from around the
3:11
world from 18 different countries it's
3:13
an incredible medium and platform to
3:15
experience and view art this year
3:17
they're setting the president for what
3:18
we can expect to see in the art world
3:20
for the upcoming
3:21
year how are you going about in that
3:24
sort of initiative way towards students
3:26
attending the art fairs so I think for
3:29
the fair we always want to make sure
3:31
that um the fair evolves to reflect
3:34
what's happening in the market and
3:36
actually what is it that is engaging and
3:39
attracting um the full breadth of
3:41
collectors and visitors that come so our
3:44
attendees of the fair You Know cover as
3:47
as the artwork does in itself it covers
3:50
everything from sort of more historical
3:51
pieces from 20th century British art
3:54
right through to very International
3:56
emerging art and in that it means that
3:58
we also um attract and engage an
4:00
audience that you know can be sort of
4:03
more senior established um you know
4:06
serious collectors that are buying for
4:09
themselves as individuals or perhaps for
4:10
an institution um and looking at um
4:13
artworks of more sort of serious stature
4:15
and price points but for us we're keen
4:18
to continue to sort of you know keep
4:21
that um whole sort of life cycle and the
4:24
Ecology of the art world going by
4:25
introducing new arti artists sorry
4:28
audiences and and visitors to come so
4:32
accessibility and you know creating
4:34
entrylevel opportunities for audiences
4:37
and art lovers is is really key to us um
4:40
so you know for us if people don't have
4:44
yet a budget or the confidence or
4:46
knowledge start buying we still want to
4:49
invite them and engage them with the
4:51
fair because for us you know building
4:53
that confidence building their knowledge
4:56
is as important as looking after that
4:58
serious collector that knows exactly
5:00
what they want to buy you both have that
5:02
prestige level and that entry level
5:04
which is so accessible for so many
5:05
people even as students it's so
5:08
incredibly welcoming to be welcomed into
5:09
the artfare and to come and talk to
5:11
people like you who run the entire thing
5:12
which is so incredible this is the
5:14
encounter section this is a beautiful
5:16
concept by the London artfare allowing
5:18
more beginner and startup galleries a
5:20
space in more prestigious environment to
5:22
Showcase and explore works and present
5:24
them to people who might be really
5:25
really interested in a lower budget
5:27
scale artwork and starting their
5:29
collection this is the place where not
5:31
only artists but galleries also get to
5:33
experience and experiment in new ways of
5:35
presenting artwork that comes into this
5:37
idea of how artwork is experienced by
5:40
the viewer and it's activated when it's
5:42
on view by the audience it's such an
5:44
incredible idea such as these artworks
5:46
here presented in one of the most unique
5:47
ways that we've seen here in the art
5:49
fair this is in the encounter section as
5:51
well as that we have down here A bunch
5:53
of cardboard boxes it's so incredible to
5:55
see artwork like this presented as a
5:57
startup gallery and as an artist it's is
5:59
from Brazil and I really like these
6:01
artworks as a gona what would you look
6:04
for from an artist that you might want
6:06
to sign on uh for me it's consistency so
6:09
I want to see that you're producing work
6:12
that has like a I guess a consistent
6:14
theme or you have a language that's
6:16
really yours um and that you're keeping
6:19
to that constantly you're not copying
6:21
anyone else like you're not getting
6:22
swayed by things you're seeing in the
6:24
market um but you're really staying true
6:26
to who you are that's such a fantastic
6:28
answer l time it's follow the trend find
6:31
out what's working stick with it but
6:32
you've got such a unique perspective on
6:34
that I really love
6:35
that interactive art this is a lingerie
6:39
washing machine the core conceptual idea
6:42
of this is about Fetti sizing technology
6:44
such as with the lingerie washing
6:46
machine and with a microwave it's such
6:48
an interesting idea to use proper
6:51
materials that are used for lingerie to
6:53
represent ideas of technology I really
6:55
like this
7:01
how would you say people currently
7:03
experience art within a museum exir I
7:05
think that the museum construct set up
7:07
in the 18th century understood art as
7:09
property and the museum is this sort of
7:11
ownership structure that owns the
7:13
property on behalf of an audience
7:15
Absolut and then the public benefit from
7:17
getting access to it I think that's the
7:18
sort that's such a great way of putting
7:19
it there's such a big debate around the
7:21
British Museum and stuff hosting
7:22
artworks like that so what are you doing
7:24
to change that narrative well I'm very
7:26
interested in changing that narrative
7:27
because I think that if you understand
7:28
Art's property it denies the emotional
7:30
power of what it can do in people's
7:31
lives it creates a sort of atmosphere
7:33
that there's some sort of authority that
7:35
tells you how you should experience this
7:37
and that rules out like half the country
7:38
most people don't like going into
7:40
museums true um and also it's difficult
7:42
to justify owning other people stuff
7:44
it's if that's the starting point of why
7:46
you exist is not maybe the best one so
7:48
hence the idea of becoming an artwork
7:50
yourself feeling almost objectified with
7:52
having artworks and eyes looking at you
7:55
as you are the artwork yes so the
7:57
starting point of that is that we
7:59
understand the ction as being alive that
8:01
great artists have an ability to channel
8:03
the sort of raw energy of what it means
8:05
to be human and in the case of Visual
8:07
Arts physically manifest that into
8:08
something and at that moment this anima
8:11
actually exists within the work and so
8:13
we ask people to meet art much more like
8:14
they might another person than they
8:16
would in an animate object so humanizing
8:18
the artwork that are just on display for
8:20
people to eyeball and like and just look
8:22
at and think they're just there yeah
8:24
like humaniz as in like the artwork
8:26
isn't human like it doesn't run around
8:28
doesn't chat but it is of humans it has
8:30
power so it absolutely has the emotional
8:33
power like great art speaks to people
8:34
and creates that emotional relationship
8:36
because of what that's what it is it's
8:37
actually a me materialization of some of
8:39
the most interesting individuals
8:41
movements and cultures that have ever
8:42
existed on the planet so if you can get
8:44
people to do that form a different type
8:46
of relationship then you can really go
8:48
on the way to helping people that's
8:49
fantastic from Manchester to Lisbon this
8:53
is where the artworks from around the
8:54
world and startup galleries get to share
8:56
their Works in such an incredible
8:58
environment here here in London at the
9:00
art fair among the 130 galleries that
9:03
you will find here and the thousands of
9:04
artworks presented at the London Gallery
9:06
you will also find a personal favorite
9:08
of the cameraman with a painting of a
9:10
woman crying over spilled milk with
9:12
David Hawkin to my right and LS Lowry to
9:15
my left the London artfare is also a
9:17
place to experience such prestigious
9:19
artists and artworks that just in an
9:21
environment you wouldn't really expect
9:22
to see them but I love being able to see
9:24
them and I love being able to experience
9:25
them in such an incredible environment
9:27
surrounded by so many other artists and
9:29
their galleries you mentioned about
9:31
people attending the art fairs what
9:32
about exhibiting how would somebody
9:34
start to exhibit at a fair like this yes
9:37
so we um we are sitting in the VIP Lou
9:40
at the minute which um yeah congrat you
9:42
made it um which overlooks our encounter
9:45
section of the fair so encounter is a
9:48
section that we established probably
9:51
coming up to 20 years ago um and we
9:53
wanted to create a space in the fair
9:56
that we as a business um created a
9:59
structure whereby the stands in this
10:01
section cost um probably 75% less than a
10:05
stand in the main Fair because probably
10:07
the most major barrier for a young
10:10
gallery to exhibit in an art fair is the
10:12
cost of doing so you know fairs are a
10:14
costly business they're hugely expensive
10:17
to stage but it was really important for
10:19
us to create a model whereby we could
10:21
afford to subsidize a section of the
10:23
fair where young galleries both UK based
10:26
and international galleries could come
10:28
to London you know London is a really
10:30
important Global art capital and so you
10:33
know for an international gallery to
10:34
come and engage with our audiences here
10:38
um you know we've created a model that
10:39
means there's an affordable way for them
10:41
to do that so it also means that you
10:44
know if you break down that barrier then
10:46
they also don't have to compromise or
10:49
limit their Ambitions in terms of you
10:52
know maybe artwork Which is less
10:54
commercial if you've got a gallery whose
10:56
artists work in performance or
10:57
installation art which may be more
10:59
difficult to sell you know there's
11:00
probably a smaller collector B the story
11:03
of Alfred Wallace is one of a tragic
11:05
tale he died with three pound in his
11:07
pocket St Ives back in the 1930s was a
11:10
rather impoverished area the human drive
11:12
to create is showcased so well here this
11:16
man would paint on cardboard and any
11:18
medium he could find from cardboard to
11:20
paper to little pieces of shipwreck this
11:23
man died with3 pounds in his pocket and
11:25
wasn't even allowed to be buried in St
11:27
Ives Cemetery purely because he couldn't
11:29
for it when he died the human drive to
11:32
create is one of a tale that can only be
11:34
expressed by what is shown in paintings
11:36
of this manner this is something I love
11:39
about art fests I get to be stood in the
11:41
middle of between these two huge
11:43
artworks this one here which is realism
11:45
and a woman being depicted it's
11:47
incredible to stand next to this right
11:49
next to me on my left I can be standing
11:51
next to this beautiful artwork of giant
11:53
red and it's just such incredible
11:55
experience to stand between these two
11:57
and experience the different contrasts
11:59
while being also entitled to their scale
12:01
that they have exhibited between each
12:03
other this is what the art fairs are for
12:05
to experience something like this in the
12:07
same Gallery in the same room and then
12:09
just across we have other so many other
12:11
artworks to be experienced it's the
12:13
thing that I love it's the thing that
12:15
should be seen especially in the London
12:17
art fa we have sculptures that are so
12:19
beautifully exhibited just here just you
12:21
could almost touch them but you don't
12:23
want to but next to peirs next to this
12:26
next to realistic artworks this is what
12:28
the
12:29
art world is for what more do you know
12:32
yasine you've come to our Aid to help us
12:34
work out a small debate over these
12:35
artworks which cie and myself have got a
12:38
small problem with what is it exactly
12:40
we're meant to be seeing interpreting
12:43
understanding this artwork well um happy
12:46
to come to your Aid um so Dro is first
12:49
of all a fantastic Colombian artist the
12:52
idea sort of behind his his works is he
12:55
bases a lot of his subject matter on
12:57
very sort of classical influences very
13:00
Barack very Renaissance and then he
13:02
takes the thread of color and pulls it
13:05
and all this abstraction comes out all
13:07
this gorgeous color all this movement
13:09
and emotion and the idea is that it
13:12
doesn't depict one particular thing it's
13:14
a very open narrative so that you can
13:16
look at the work one day and see one
13:18
thing and then look at the work the
13:20
another day and see something else so he
13:21
sort of really leaves it for the viewer
13:23
to have their own emotional input their
13:26
own imaginative input into it just um
13:29
wondering about the technique so so he
13:32
paints like a classical renaissance type
13:35
painting and then smears it no no so he
13:38
he bu he builds it he builds the
13:40
abstraction into the into the piece yes
13:42
as he goes yeah amazing okay I
13:46
understand it I like that okay no
13:47
worries happy to help thank you much
13:49
appreciate it cheers no worries how do
13:52
you find presenting the artworks here at
13:54
the London artfare um we've loved it
13:56
it's been amazing we've tried to present
13:58
positive work look like this one by Zach
14:00
um so far so good yeah we saw the giant
14:02
pink one and we were like yes it's
14:04
exciting it's fantastic we really you
14:07
just enter this space and you're
14:08
surrounded by this color The Works
14:10
they're incredible absolutely incredible
14:13
what makes me so excited about coming to
14:14
artas is the experience of seeing
14:17
artwork like I said before artwork is
14:19
activated when it's seen by the viewer I
14:21
personally enjoy and love so much going
14:23
to art as an art student myself I get to
14:25
talk to so many people I get to make
14:27
networks I get to see artwork that I
14:30
thought I would never be able to get
14:31
within this close of seeing I don't want
14:33
to touch it but it's so amazing to see
14:35
and talk to the amazing people that are
14:37
telling us how we can experience art for
14:40
ourselves Cassie you seem to have a
14:41
fantastic understanding of this work
14:43
which is called bury the living you've
14:45
you've explained it to me in such an
14:46
incredible way now explain it to the
14:48
camera so this cyanotype really reflects
14:50
the amount of different techniques that
14:52
you'll find in this art fair and it is
14:55
made um through collecting the plant
15:00
collecting the um Fox that was found
15:03
dead then the process of Taxidermy on
15:05
the fox and scanning it in separate
15:07
segments and then digitally combining it
15:10
all together and waiting for the sun to
15:12
do its job to create this amazing
15:14
cyanotype and it is just the most
15:16
amazing process I've never heard
15:18
anything like it and then moving on to
15:20
this one is the kind of before and after
15:23
this is the same Fox but decomposed and
15:26
its bones used in the same manner to to
15:29
create scans and digitally combine it to
15:31
create this amazing piece such an
15:33
incredible idea to be able to do that
15:36
with cyanotype and with like the
15:38
different scans you can see the
15:39
different like comb combination of the
15:41
two you've got the skull you got the
15:43
bones the rest of it's all sort of like
15:44
stitched together such a cool idea it's
15:46
amazing and I've never seen a cyano type
15:49
in so many different colors like it's
15:50
always blue and white but this was such
15:52
an experimental thing she the artist
15:54
told me that she uses turmeric and uh
15:57
different coffee grounds and things to
15:59
like experiment with the color which is
16:01
really original such a fantastic idea I
16:03
love it what do you think about large
16:06
scale works being
16:08
presented okay this is a hard one as a
16:11
gallerist ladar works are really hard
16:14
I'm not going to lie I'll be really
16:15
honest with you but they capture that
16:16
attention but they have the well um they
16:19
really do have the well and they invite
16:21
you into your little world which is
16:22
really important but equally small scale
16:24
works that do exactly the same thing
16:26
well I think you've done a fantastic job
16:28
at curating this and thank you so much
16:30
for taking time to have a quick
16:31
conversation with us and wish you the
16:32
best of luck for the rest of the evening
16:33
thank you thank you so much the art fair
16:35
is one of the most impressive art fairs
16:37
that I have ever experienced and truly
16:39
truly set such an incredible president
16:41
for what we can expect in the future of
16:43
the art World they are breaking down
16:45
barriers that are set that really
16:47
shouldn't have ever been set before
16:49
they're including more art students more
16:51
younger artists really young Galleries
16:53
and are creating such an incredible
16:55
environment for people to present works
16:57
and experience works Works in such as
16:59
for younger collectors younger artists
17:02
and more people to experience what this
17:03
world of art really should be this is
17:06
the place that artworks from any form of
17:08
mediums are seen in the world in the art
17:10
scene we've seen sculptures paintings
17:12
ultra realistic artworks we've seen pain
17:15
we've seen sculptures that are made out
17:16
of pennies we've seen the world of art
17:19
exhibited here at the London artfit this
17:21
is where art comes to be seen it's where
17:22
it comes to be thrived artwork is
17:25
activated when it's seen by the audience
17:27
and the viewer this is what the London
17:29
artfare does best thank you so much to
17:31
the London art fair for inviting us back
17:32
for another year it's always such an
17:34
incredible highlight to come and not
17:36
only view but experience all the
17:38
incredible artworks Galleries and people
17:40
here that present thank you so much and
17:42
we hope to see you again next year
17:46
[Music]
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