0:07
businesses spend twothird of their
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advertising budget on digital channels
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hence digital marketers are getting in
0:14
demand hi guys this is Kavia from
0:16
Edureka and welcome to this video on how
0:18
to become a digital marketer at first
0:21
let's have a look at the agenda we'll
0:23
start with why you should become a
0:25
digital marketer followed by who is a
0:27
digital marketer we'll then have a quick
0:29
look at the digital marketing skills
0:31
along with real job descriptions and
0:33
finally we will address the learning
0:35
path how to become a digital marketer
0:38
but before we get started make sure you
0:40
subscribe to Edurea YouTube channel and
0:42
hit the bell icon to never miss an
0:43
update also if you are interested in
0:45
online training certification do check
0:47
out the link given in the description
0:49
with that let's get started to why you
0:51
should become a digital marketer first
0:53
and foremost you may consider the fact
0:55
that you can practice digital marketing
0:57
as a freelancer and make it your own
0:59
business and from the perspective of job
1:02
opportunities in India for digital
1:04
marketers we have more than a thousand
1:06
vacant jobs and in the US even higher
1:09
than 13,000 vacant jobs if we consider
1:12
the tech hubs in these countries
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Bangalore alone has 360 plus jobs and
1:18
California has more than 2,000 vacant
1:20
jobs this data is based on an analysis
1:24
conducted using indeed and glass door
1:26
one factor that might interest you to
1:28
become a digital marketer is the pay in
1:30
India a fresher is paid about 5 lakh
1:33
46,000 rupees per year and in the US the
1:38
$61,000 annually this again is based on
1:41
an analysis using glass door so you know
1:43
this is the average for freshers with
1:46
increase in experience the salary shall
1:48
increase too with the right skills you
1:50
may get the opportunity to work in
1:52
top-notch companies such as Google
1:54
Accenture TCS Cognizant etc so wait no
1:58
longer to get started in this lucrative
2:01
career next let's see who exactly is a
2:04
digital marketer digital marketer is a
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marketer who performs a form of
2:08
marketing done on digital devices such
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as mobile phones computers and tablets
2:13
using platforms such as search engines
2:16
websites emails social media and mobile
2:19
application to help reach a greater
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audience with lesser expenses broadly
2:25
talking about digital marketing the
2:26
marketer may work in different kinds of
2:28
domains the six main branches among them
2:31
are content marketing where the quality
2:33
of your content is most crucial SEO or
2:36
search engine optimization PPC or
2:39
pay-per-click affiliate marketing where
2:41
another platform is paid to promote your
2:44
work social media marketing using
2:45
Facebook Twitter Instagram etc and email
2:48
marketing now let's understand the roles
2:51
and responsibilities of a digital
2:53
marketer it includes to analyze digital
2:56
data to draw key recommendations around
2:58
website optimization conduct social
3:01
media audits to ensure best practices
3:03
are being used and maintain digital
3:06
dashboard of several different accounts
3:08
coordinate with sales team to create
3:10
marketing campaigns prepare emails to
3:13
send out to customers monitor key online
3:15
marketing metrics to track success
3:18
create and maintain online listings
3:20
across e-commerce platforms they also
3:23
need to ensure that the brand message is
3:26
consistent now let's look into the
3:28
skills required by a digital marketer
3:30
for that let's look into a job
3:32
description to get the real skills or
3:34
look for in this JD posted by Reliance
3:37
the digital marketer is required to
3:39
develop digital campaigns analyze data
3:41
and metrics analyze marketing campaigns
3:44
optimize media strategy build dashboards
3:47
to monitor content sales revenue etc
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track digital marketing initiatives
3:53
analytics and reporting using Google or
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Facebook analytics and repeatedly
3:58
mentioned communication skills but why
4:00
stick to just one job let's look into a
4:03
few more this job description was posted
4:05
by Accenture there again we can see the
4:08
requirements of knowledge in SEO
4:10
campaigning through email and social
4:12
media creating PPC strategy along with
4:15
keyword research and optimization social
4:17
media tools and campaigns email
4:20
marketing digital campaigns digital
4:22
analytics management and communication
4:25
skills similarly in the job description
4:28
for digital marketing specialist as
4:30
posted by slice we can see strategies
4:33
preparing newsletters emails content
4:36
marketing social media marketing and
4:38
promotion digital marketing concepts
4:41
experience with B2B social media email
4:44
marketing and once again excellent
4:46
communication to sum it up through all
4:48
the many job descriptions we see that
4:50
the skills required by digital marketer
4:52
includes keyword planning and
4:54
optimization search engine marketing on
4:57
Google console email marketing social
5:00
media marketing on Facebook Instagram
5:02
Twitter etc analytical tools such as
5:05
Google Analytics digital marketing
5:07
campaigning content marketing and of
5:09
course some communication skills with
5:12
the skills in mind now let's understand
5:14
the learning path how to become a
5:16
digital marketer just like any other
5:18
career path to become a digital marketer
5:21
you need to follow a certain road map
5:23
start off by getting a degree though
5:25
it's not necessary but it is preferred
5:27
to have graduated in commerce with
5:28
marketing as a subject next earn the
5:31
desired skills as we just talked about
5:33
the skills required go and learn them
5:35
now if you are looking for free
5:37
resources check out Edureka's YouTube
5:39
channel that provides in-depth video
5:41
lectures for you to understand if you
5:44
are more of a reader you may also check
5:46
out the blogs by Edureka where many
5:48
blogs are devoted to digital marketing
5:50
alone next go ahead and get some
5:53
hands-on experience in digital marketing
5:56
in case of digital marketing it is
5:58
important for you to practice as you
5:59
learn after learning each skill try to
6:02
find a way to execute it also to combine
6:05
all these steps you can get into a
6:07
well-defined learning path with hands-on
6:09
activities you may get certified in
6:11
digital marketing check out the digital
6:14
marketing certification training course
6:16
by Edureka which covers all the required
6:18
skills it is specifically designed for
6:20
working professionals to take up the
6:22
classes on weekends there is 247 support
6:25
from Edureka and the instructors have 10
6:27
plus years of experience in working as
6:29
digital marketers themselves luckily for
6:32
you there are no prerequisites to take
6:34
up this course everything is taught from
6:36
scratch and also you have lifetime
6:38
access to the lectures to come back and
6:40
revisit the course even after you finish
6:42
so go ahead and start your journey to
6:44
become a digital marketer today thank
6:47
you for watching this video if you have
6:49
any doubts please leave a message in the
6:51
comment section happy learning i hope
6:53
you have enjoyed listening to this video
6:56
please be kind enough to like it and you
6:58
can comment any of your doubts and
7:00
queries and we will reply them at the
7:03
earliest do look out for more videos in
7:05
our playlist and subscribe to Edureka
7:08
channel to learn more happy learning
