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sir John Ives the designer behind
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Apple's most iconic products including
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the iPhone the iPad and the MacBook is
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officially joining OpenAI through a $6.5
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billion deal openai is acquiring IO
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Products a San Francisco based startup
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founded last year by Ives and the team
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of former Apple engineers the company
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has been operating in stealth mode and
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already has backing from OpenAI and
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Loren Pal Jobs the widow of Apple
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co-founder Steve Jobs the acquisition
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follows a period of quiet collaboration
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between the two firms and gives OpenAI a
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direct path into the hardware space eyes
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will now assume deep design and creative
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responsibilities at OpenAI ceo Sam Alman
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said the goal is to build a new family
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of AI native devices hardware that
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integrates artificial intelligence at
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the core level not as an add-on alman
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stated that this is about reimagining
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what it means to use a computer he also
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confirmed that IO has already developed
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a working prototype though details
1:00
remain under wraps the move signals
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OpenAI's serious expansion into consumer
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hardware and positions the company as a
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direct competitor to Apple particularly
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as critics say Apple has been slow to
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adopt AI at a hardware level since the
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start of 2024 Apple shares are down 19%
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amid concerns over lagging innovation
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and trade tensions they fell another 2%
1:23
following this announcement as investors
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evaluated the potential competitive
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implications of Ives returning to
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hardware ives who left Apple in 2019 to
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found his own creative firm Love Form
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helped to define Apple's design ethos
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for nearly three decades he has now
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committed to shaping what could be the
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next major shift in personal computing
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open AAI previously held a 23% stake in
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IO and the new deal brings in around 55
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engineers to the AI company love from
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will remain independent this marks a
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strategic hardware pivot for OpenAI as
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it competes with Meta Google and Apple
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in a race to define what AI first
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hardware will look like from wearables
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to entirely new device categories to
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2:06
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