0:00
What is the secret to making business
0:04
>> I think a lot of the history of of of a
0:06
lot of broadcasting has been to try to
0:09
fit as much information into as short a
0:12
space as possible. And also to to trim
0:15
away some of the context and some of the
0:17
stuff that isn't seen as core. And I can
0:19
understand why that has been
0:21
historically the way because you want to
0:22
try and fit as much news as you can into
0:23
say half an hour. But the amazing thing
0:26
that that, you know, on demand online
0:28
video has shown us is that
0:31
maybe not maybe it's not all people, but
0:32
a lot of people do want more context.
0:34
And they want to look more, you know,
0:36
more deeply at at the world around us.
0:38
And it might be, you know, it might be
0:40
some of the stuff that that we're doing
0:41
on economics. It might be some of the
0:43
stuff that we're doing, you know, on on
0:45
analysis of what's happening kind of
0:48
>> But it is striking to me historically
0:51
and if I if I tried to make the case to
0:54
my bosses, you know, kind of 10 years
0:56
ago, right, what we really need, Martin,
0:59
>> we need a 10-minute explainer on
1:02
quantitative tightening.
1:04
And I want to put like a lot of charts
1:06
in there. I would there's no way I would
1:08
have been able to get that on TV.
1:10
And yeah, here we are and a lot of that
1:12
stuff now on the Sky News kind of
1:14
YouTube site is by far and away our best
1:16
performing stuff. And it's it's not cuz
1:18
of any kind of great, you know, insight
1:20
that I can bring to it. I think it's
1:21
more because No, but it's it's more
1:23
because people I think are ready to to
1:25
listen in more depth to to things. And
1:28
there was a place, you know, they will
1:29
find time to to listen if they know
1:31
they're going to learn something.
