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Why don't we talk as a country, as as as
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as a government, about getting richer,
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feeling richer, being richer?
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Prosperity. Prosperity is what we're all
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in search of. Being richer, feeling
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richer, and the benefits of that,
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whether that's for public services or
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indeed for your personal pocket. We
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don't feel comfortable having that
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>> I'm not sure I would agree with that. I
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think I hear a lot of talk about shared
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prosperity. It's a term that I really
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like. It's It feels overused.
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But one of the great things I really
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believe about business is that when it's
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done well, it's not a zero-sum game. I
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think in the UK, we have this mindset,
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and in Europe as well, I think, where
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there's a distrust in large business in
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particular, and you'll see that in in
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some of the numbers in in our research.
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There's a distrust in large business.
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There's a just a an implied or an
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assumption that somehow profits are a
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ill-gotten gain, that if in a zero-sum
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world, for a company to make a profit,
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it must be taking something from