How water breaks create prime real estate for in-game advertising

0:00
Hydration breaks. Highly unpopular with
0:02
fans, but you must be licking your lips.
0:04
>> It's funny because obviously I've been a
0:05
football fan and you do go I can see how
0:07
irritating they are. I mean obviously
0:09
the player welfare is important. But I I
0:11
know they're having hydration breaks
0:12
when they don't actually need hydration.
0:13
And as a fan and actually for the flow
0:15
of the game you can see how irritating
0:17
that is. But as an advertiser you go
0:18
what a great opportunity. And you know,
0:20
it's another almost moment for in-game
0:23
advertising. That's nothing new and in
0:25
terms of cricket it has had hydration
0:26
breaks for some time. And so yes, it is
0:28
new for football, but it's not from an
0:31
advertiser's point of view you go it's
0:32
just another opportunity. You know, it's
0:34
a bit like half-time advertising.

How water breaks create prime real estate for in-game advertising

City AM

NFLPA Scandal Explained: Why Journalism Still Matters in Sports | D.A. on Pablo Torre Finds Out

“GET IT RIGHT!” D.A. Goes Nuclear on Tush Push Controversy I NFL Eagles v Chiefs

I Found a Solution for the Worst Play in Football

Euro 2028 to Reject Mandatory Hydration Breaks Rule

Why Vinicius Jr To Arsenal Would Break The Premier League

WRESTLING MATCH ASSOCIATION GAME

#Cowboys Brandin Cooks x Adding Extra Value To The WRs ROOM

Colluding against each other in NFL scattergories!

Why Barry Bonds NEEDS To Be In The Baseball Hall Of Fame

Exciting Football Touchdown Plays and Highlights

Olympic Athletes Who Were Caught Breaking The Rules

Craziest “Game Over” Moments in College Football

Euro 2028 to Omit Hydration Breaks Unless Weather Demands

Why A 48 Team World Cup Is Absolute Footballing Chaos (In The Best Way)

Thomas Tuchel has slammed World Cup hydration breaks

Up next in 10

How water breaks create prime real estate for in-game advertising

City AM