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How does a K-Pop movie drive record sales for Lego?

Aug 27, 2026
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Netflix's K-Pop Demon Hunters has garnered 628 million views, proving to be a massive catalyst for new product lines and strategic IP partnerships. New episodes Tuesday to Friday at 6am ⏰ Tune in to Business As Usual, brought to you by Halkin. Link in bio. #Lego #KPop #Retail #BusinessStrategy #Marketing #Shorts #BusinessNews

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