Up next in 10
The 20th season of the Apprentice has concluded, so City AM invited in Lawrence Rosenberg, who made it to the Final Five in 2026, to help see behind the scenes of the show.
From spending two months away from his wife and family, to which candidates spend the longest in the shower, this interview lifts the lid on what facing Lord Sugar is really like - and why people are still so eager to participate.
City AM’s Matt Kenyon and Martin Kimber have the story.
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0:00
Season 20 of The Apprentice has just
0:02
concluded and so we are joined by one of
0:05
the final five, Lawrence Rosenberg.
0:08
>> Thank you very much for having me.
0:10
>> Thank you for coming in. Um pleasure.
0:12
>> First question, you've known for quite
0:14
some time where you came
0:16
>> in the league tables.
0:18
>> Uh how hard was it to keep that secret
0:22
since when was it?
0:23
>> It was filming finished in June last
0:25
year. So, it's been like a really
0:28
>> almost year long.
0:29
>> It's like almost a year like knowing
0:31
what's to come and like needing to prep
0:33
for it, but
0:34
>> yeah, it's been unbelievably difficult.
0:36
You know, it's one of those things cuz
0:37
you go away and it's two months of your
0:40
life and that's all you've got to talk
0:41
about from like the last two months of
0:42
your life. You go back and like what
0:44
have you been up to? It's like, oh yeah,
0:45
not much.
0:46
>> So, who actually knew the outcome since
0:48
you filmed it?
0:50
>> Um, so my parents and my wife. So you're
0:52
allowed three people that you are
0:54
allowed to put on your NDA list.
0:56
>> And they signed NDAs.
0:57
>> They signed NDAs as well. So my parents
1:00
and my wife, they were the only people
1:01
that knew, but mentally as well because
1:04
I knew I knew the visibility and the
1:06
opportunities that would come with it.
1:07
So it kind of kicked me into gear during
1:10
that time. So it was actually kind of
1:11
nice to have that prep time to get my
1:14
next steps sorted. Because when I came
1:16
out of the show, I went back to my job
1:18
and it was only because I had that time
1:20
to build up what I wanted to do next.
1:22
I've been able to sort of create the
1:23
opportunities that I have from the show.
1:25
>> The people that you know, did they
1:26
roughly guess how far you were going to
1:28
get in the series? Did some people think
1:29
you're going to win it? Do some people
1:30
think week one?
1:32
>> Well, so obviously once it's been
1:34
announced, by friends, some people were
1:36
smart enough to put together that they
1:38
hadn't seen me for a while.
1:40
>> Would I tell where is Lawrence?
1:42
>> Yeah. I was like, oh yeah, you were
1:43
doing the apprentice. Oh yeah, I didn't
1:45
see you for like two whole months. It's
1:46
like, okay, genius, like you've worked
1:48
it out, but like I'm not going to tell
1:50
you anything more. But, you know, it's
1:52
it's funny because it's one of those
1:54
things, you know, people are always
1:54
crying for information. You know, it's
1:57
an exciting thing. It's like it's so
1:59
different to know someone that's done
2:01
that. I mean, when I first met Trey,
2:03
who, you know, we went to Trey's watch
2:05
parties, you know, that was how I ended
2:07
up on the show. So, you know, to meet
2:08
someone that was on the show, I was
2:09
like, "Oh my god, wow." And then I met
2:11
Trey and he was just a really down to
2:13
earth normal guy.
2:14
>> That does bring me on to like do you
2:16
still have a relationship with Lord
2:18
Sugar? Do you guys stay in touch? Do you
2:20
like go to the football together?
2:23
>> Um there was a little bit of bonding
2:24
over Spurs. I'd say more so even like
2:27
Spurs joke. So one of the clips that
2:28
didn't air, I was sure I wasn't going
2:31
through to the final. And he starts off
2:33
that final boardroom with going,
2:34
"Lawrence, you're a Spurs fan?" I go,
2:36
"Yeah." And this was obviously filmed
2:37
just after the Europa League final. So
2:39
we weren't quite so terrible then. So we
2:42
he started off the uh boardrooming with
2:45
going, "Well, maybe like Spurs, you
2:47
might be walking away having won
2:48
something today." And I was like, "Oh,
2:50
all right." I was like, "I'm pretty sure
2:52
I'm going home today. Like my I'm pretty
2:54
ready to go here." Uh and then I got
2:56
fired anyway.
2:58
>> But no, so you don't actually get much
2:59
time with Lord Sugar off camera. In
3:02
fact, you get pretty much none to be
3:04
honest with you. I think there's like
3:05
the expectation. You have these human
3:07
moments here and there. Like one of my
3:09
favorite ones before the show started,
3:11
you know, everyone in the boardroom's
3:12
quite uptight, you know, very nervous
3:14
for that first boardroom. And he said,
3:16
"Just remember, just a lot of work's
3:18
gone into this. Enjoy yourselves." Like,
3:20
and I found that quite human. It's a
3:22
very intense process, but for him to
3:24
take the time and just be, okay, I'm not
3:26
Lord Sugar here. You're not like 20
3:27
candidates who've been like plucked from
3:29
your lives and dumped in this scenario.
3:31
So, it's just like just enjoy what
3:33
you're doing and make the most of it,
3:34
which was really lovely.
3:35
>> I've always thought that The Apprentice
3:37
of all the reality TV formats is my
3:38
nightmare one. And it's it's not really,
3:40
but when I think about because I think a
3:41
lot of the coverage of on you has been
3:42
like on the interviews like the the
3:44
moments with Claude. That's never the
3:45
bit I worry about. What I always used to
3:47
worry about was how excruciating it must
3:50
be just being in the contestants house.
3:53
>> You see these horror moments where
3:54
people are getting ready in the morning
3:55
and they're having these really
3:56
combative moments. Is it actually like
3:58
that in the house or is it a bit nicer?
4:01
>> No. So, it's it's really nice. I've got
4:02
to be honest with you.
4:03
>> Is there a cue for the bathroom?
4:05
>> Um, so this is actually goes into the 20
4:07
minutes. This is one of my favorite
4:08
stories. So, quite early on, I realized
4:11
that Pesh took forever in the shower.
4:13
So, there's one bathroom between five
4:15
boys. So, when you get up, they tell you
4:17
you've got 20 minutes. So two of the
4:18
boys in our room. So I was with Connor,
4:20
Harry, Dan and um Priesh um they Connor
4:26
and um Connor and Harry started using
4:30
the showers in the basement. So there
4:31
was only it was one between three. Pri
4:34
would always go first and take 20
4:36
minutes in the shower when we have 20
4:38
minutes total to get ready.
4:39
>> But what I realized was when production
4:42
would come in and be like why aren't you
4:43
ready? I could just be like well it's
4:44
Bri. [laughter]
4:46
So Prius would get the blame. So they
4:48
would say, "Right, okay. Next day, like
4:49
Lawrence, you've got to shower first
4:51
because Prius is making you late and now
4:53
you're in trouble." I was like, "Yeah,
4:54
okay." So they wake us up and as soon as
4:56
production, jump in the shower, mate. So
4:58
I managed to get like an extra 20
4:59
minutes in bed, which was pretty good.
5:01
But in terms of the house, generally it
5:03
was really friendly. I was super lucky
5:04
with the bunch this year. You know, you
5:05
get that impression, [snorts] very
5:07
combative. you know, off camera people
5:10
were not so friendly, but you know, I
5:13
would say the bunch we had, I was pretty
5:15
lucky.
5:17
>> Um, you've been very positive about your
5:20
journey. You've done lots of clips and
5:22
interviews already. We're quite late to
5:24
the party on this one, but so there's
5:25
plent you've been
5:26
>> I think we've we've caught
5:26
[clears throat] it at the peak, haven't
5:27
we? The
5:28
>> Z. Yeah.
5:28
>> Yeah. Yeah. We Yeah. Yeah.
5:30
>> You said to me it was today or you're
5:31
not filming this, that's why. But like
5:33
you've been very vocal about your
5:35
journey so far. You've been very
5:36
positive.
5:38
and extolling all the virtues that it's
5:40
brought.
5:40
>> But we all know that as soon as you step
5:42
into the spotlight in the in public on
5:46
the internet and ye oldie broadcast,
5:49
then it does come with a certain degree
5:51
of sort of public
5:53
>> scrutiny.
5:54
>> 100%.
5:55
>> Much of it unfair.
5:57
>> Agree. And how has that just been like
6:00
water of a doc duck's back or what did
6:03
did that get to you or or any of the
6:05
other contestants at any at any point?
6:07
>> It's a really really good question. So
6:09
it's actually part of the reason I
6:10
wanted to do the show. So in terms of
6:12
what I do, I work in public relations.
6:14
Started my own agency Rosenberg Media
6:16
since the show.
6:17
>> Good in Thank you very much. Um and the
6:20
thing with the thing with public
6:22
relations is there's a lot of people who
6:24
tell people what to say, but they don't
6:25
actually put themselves up to say it.
6:27
and to put myself up for that kind of
6:29
scrutiny that I'm expecting my clients
6:31
to put themselves up for. I think it's
6:33
really important to have a spokesperson
6:34
from the industry who does actually put
6:37
themselves out there. So that was, you
6:39
know, part of the wider picture and I
6:41
expected the backlash. Now, the two
6:43
things I would say in answer to the
6:44
question of one, I am eternally grateful
6:47
for the opportunities that getting to
6:49
the final five has granted me and just
6:50
from being on the show, but especially
6:52
getting that far in the process. So, I'm
6:54
incredibly fortunate in that sense. you
6:56
know, the conversations I'm having, the
6:58
doors it's opened, you know, some really
7:00
senior people from the business world,
7:01
including, you know, some of the people
7:02
that are within the the network of the
7:04
show have reached out to me to sort of
7:06
see what I'm doing next and how they can
7:08
help. So, without that, you know, 18
7:10
months ago, I had an amazing job. I
7:12
loved where I was working, but the step
7:14
that I've made is probably a bigger step
7:16
in the last 18 months because of the
7:18
show than I would have ever made at any
7:20
point in my career up to this point.
7:22
Listen, in terms of the negative
7:23
feedback, it's never nice because you're
7:26
there and you know what happened. I
7:28
mean, I I think they tried to give me a
7:31
little bit of a villain arc towards the
7:32
end. Um, but I knew
7:35
>> Can you feel that happening at the
7:36
moment? Can you can you feel them
7:37
turning on you?
7:38
>> Yeah, 100. And And it's really it's
7:40
really sad like cuz you know, you're
7:42
just out there giving your best and you
7:43
know the reality of what's happening in
7:45
front of you and then whilst you're
7:47
whilst it's happening, whilst it's being
7:49
filmed, it's obviously not so nice. And
7:51
then even worse when you see it and it's
7:54
not the reality that you saw
7:56
>> and [clears throat] then consequently
7:58
the pylons online about framing you as
8:01
this kind of person or that kind of
8:03
person. It's like well first of all you
8:04
weren't there.
8:05
>> Second of all that's just not true and
8:08
you know there there's a narrative
8:09
that's being created. Um but I think at
8:12
the end of the day you look at it and
8:15
you you've got to look at the positives
8:16
against the negatives. And I've looked
8:19
at what's online and I think it is
8:20
important as almost like a hardening
8:22
yourself that you do look at it and you
8:24
take it on board. Are there times I've
8:27
looked at it and been like, "Oh, that's
8:28
not very nice." Yeah, absolutely. But,
8:30
you know, it's just part and parcel of
8:33
being on a show and putting yourself out
8:34
there really.
8:35
>> But it's interesting what you say about
8:36
I suppose not being able to control how
8:37
you're perceived on the show because I
8:39
mean it's a classic reality TV thing of
8:41
like you are getting a highly curated
8:44
produced version of course. Were there
8:45
any moments particularly maybe in the
8:46
early weeks of the show where you were
8:48
sat there being like, "Oh no, is this
8:51
actually going to be good for my
8:52
career?"
8:53
>> Yeah, it was actually more later in the
8:55
show to be honest with you. So, um, when
8:57
I was like project manager, I was told
8:59
before I went into the show, they can't
9:00
edit what you don't say.
9:02
>> Even that's not quite true. Um, because
9:05
I called running straight away, which
9:07
was the easier game to make in terms of
9:09
a concept. And if you slow it down
9:12
really slowly, I think we should go with
9:14
aerobics like because the other team
9:17
they gave it running to the other team
9:18
and we didn't get it and aerobics was
9:20
like we painstakingly went over that and
9:23
we had to waste loads of time after we
9:25
had called running like very quickly. So
9:27
only one team can get each thing. So I I
9:31
was sort of looking at it I was like oh
9:33
this is quite unfortunate really. But
9:36
when it when you look at like a career
9:37
and like the opportunities, the
9:39
visibility it's given me, you know, I've
9:41
got all the way to the final five. I've
9:42
got to talk about my business with a
9:44
national platform. Mike Sutar literally
9:46
said on television, I'm a 30 under 30 in
9:48
PR and I'm ambitious and gave me a
9:50
really nice write up of they might have
9:53
given my business plan a tough time, but
9:54
he summarized it perfectly and he gave a
9:57
really good account of me as an
9:58
individual. So,
9:59
>> it's like someone writing your own
10:00
LinkedIn post. [clears throat]
10:01
>> It really is. Yeah, it really is. But on
10:03
that like can I just challenge you a bit
10:05
on that? So are we are we basically now
10:07
just admitting that the concept of
10:10
reality TV is a complete fast that it is
10:13
obviously edited to you know suit the
10:16
the entertainment of the audience and
10:19
also that no one really goes on Love
10:21
Island anymore to find love. No one goes
10:24
on the apprentice to become or very few
10:26
people go on the apprentice to become
10:28
Lord Sugar's business partner. Um, uh,
10:31
I've run out of reality TV references
10:33
here. Have
10:35
>> these a total of two. [laughter]
10:37
>> Have these shows basically just become a
10:39
way for people to and it's fair enough
10:42
to to essentially launch their brand,
10:45
business, career. Is that what it's
10:48
become?
10:49
>> It's a really good question and you're
10:50
almost there, but it's not quite. So,
10:54
this year there's 20 candidates, right?
10:55
and you're assuming and genuinely in my
10:58
opinion you've got 20 astute business
11:00
people there. All of them are either you
11:03
know got a seedling of an idea but
11:04
they're really smart switched on people
11:06
or they've got an established business
11:08
that's already doing well. So you've got
11:09
astute business people there.
11:10
>> There have been some shockers in the
11:12
past though in previous
11:13
>> They obviously have but obviously I've
11:15
not watched every season. I'm not going
11:16
to sit here and slag off someone
11:17
especially having now seen what goes on
11:19
behind. know it. I I would never really
11:22
want to sit there and be like, well,
11:23
that person's a dunce or this person's
11:25
an idiot because you never know what's
11:26
gone on and how they got to that point
11:29
where they've ended up looking a certain
11:30
way. So, you've got 20 astute business
11:33
people. Now, I think there's like a
11:35
Puritan version of the show amongst some
11:37
of the super fans of it where you should
11:39
go on the show, you should have your
11:41
time on the show, you shouldn't talk
11:42
about your time on the show apart from
11:44
when you're being spoken about and then
11:46
you should leave and then you should go
11:47
on your way. Now if you are an astute
11:50
business person and you are going into a
11:52
process which is giving you such
11:53
visibility I think five million people
11:55
watched the first episode I don't know
11:57
the statistics for everyone
11:58
>> almost as many will as will watch this
12:00
video
12:01
>> as you assured me on my way in Mr.
12:04
>> [laughter]
12:05
>> Um, but if you have got that kind of
12:07
visibility and you've got that kind of
12:08
opportunity, there's one winner and
12:10
there's 19 people this year that didn't
12:12
win that have to get something out of
12:14
the experience and you are away for a
12:15
long time. You've sacrificed a lot. Lots
12:17
of people quit their jobs. Lots of
12:19
people, you know, have to step away from
12:21
businesses, their families. You know, I
12:22
was away from my wife for two months and
12:24
I'm not doing that.
12:25
>> So, is it really just you don't have a
12:27
break at any point?
12:28
>> One phone call once a week.
12:30
>> I assumed you got weekends.
12:32
>> No, no, no, no. You are in that house
12:34
24/7. It is so intense. So there is this
12:37
Puritan version of the show.
12:39
>> Day two.
12:40
>> Yeah, [laughter]
12:40
>> day two. And but then I' but then I' I'd
12:42
be sort of unlocked and vicious.
12:45
>> Fire me now, Lord Sher. [laughter]
12:46
Please send me home. Um but you know, if
12:51
you if you are that kind of person that
12:53
you are trying to build something, you
12:55
are going to go in there and there is
12:56
one winner, but there's 19 other people
12:58
that need to get something else out from
12:59
doing the experience. So listen, I can't
13:01
talk [clears throat] for Love Island,
13:02
you know, that's completely separate.
13:04
>> Unlikely to see you on that.
13:05
>> No, I I would say so considering The
13:07
Ring. I would have thought I would have
13:08
thought not. But um No, I think The
13:12
Apprentice is a slightly different case
13:13
to maybe something that's just pure
13:14
influencer play because, you know, it's
13:17
a business show and you're trying to
13:18
establish sort of a business opportunity
13:20
and credibility from it.
13:22
>> Can I ask a bit about your business
13:23
plan? A risk of sound risk of sounding
13:25
like Claude and a risk of like bringing
13:26
back some um
13:27
>> Have you consulted Claude AI? [laughter]
13:29
No. This is this is a completely human
13:31
generated question. Um, but I I sort I
13:34
know you spoken quite a lot on the show
13:36
and quite a lot in your initial business
13:37
plan about the idea that like you can
13:38
have
13:39
>> this quite like techno optimistic view
13:41
of PR where like AI enhances it takes
13:44
away some of the more drudgy tasks.
13:47
>> Is there really a vision for a kind of
13:50
AI powered PR world that doesn't just
13:53
involve mass mass layoffs?
13:55
>> Yeah. So my my vision of PR so there are
13:58
just for anyone watching this that
14:00
doesn't understand the different levels
14:01
there's the account executive job which
14:03
for the most part is grunt work you know
14:05
it's putting together reports media
14:07
lists monotonous work that actually AI
14:10
could potentially do a lot better a lot
14:12
quicker even for client like reporting
14:14
for example you know a client says I
14:16
need my report I've got a senior
14:17
upstairs that is you know banging on my
14:19
door you've got to have someone compile
14:21
the report with all the statistics
14:23
specific to that's
14:25
that specific client. Um,
14:29
that could be done in a click. AI can do
14:31
those kind of things now so quickly. And
14:33
it's got to the point now with certain
14:34
aspects of PR where it almost feels
14:36
like, well, I have to I have to do that,
14:38
so you should have to, too. Now, I have
14:40
a very people focused idea for how AI
14:44
would go into the world of PR. So, it's
14:46
almost in the same way Uber is not a
14:49
taxi company, it's a tech company.
14:51
Octopus Energy is not an energy company.
14:53
It's a tech company in energy. So it's
14:56
the same kind of thought process of well
14:58
actually usually the junior account
15:00
manager role which is the next step up
15:02
from being an account executive is when
15:04
you really start to get you know
15:06
controlling things you know shaping
15:08
press releases you know at a higher
15:09
level and sending things off. So start
15:11
people at a junior manager level if all
15:14
of the grunt work below can be covered
15:16
by you know different aspects of AI. You
15:18
know, if you say in the morning, right,
15:19
uh, AI has compiled all of the main
15:22
stories in the news today that specific
15:23
to this client, you know, you could send
15:25
a report over to a client by 9:00. You
15:28
know, the client could say, okay, I want
15:29
to comment on this. You could have the
15:30
comment drafted. You know, that would be
15:32
human for me. I think words should still
15:34
be human, maybe assisted, but that's a
15:37
different conversation for another time.
15:39
You could have media lists for okay what
15:40
kind of journalists usually write about
15:42
this subject drawn up so you're not as
15:44
I'm sure you chaps will know being
15:46
spammed with stuff that is completely
15:47
irrelevant.
15:48
>> Yeah. But if I could just gently push
15:50
back on that course. I mean
15:52
>> you know I think the the quotes grunt
15:54
work that I I did at the beginning of my
15:57
career which was seven years ago now.
15:59
>> Oh there's still grunt work now.
16:00
>> Oh there's still grunt work now but like
16:01
it was it was a lot more then um has
16:04
definitely helped shape me today. And so
16:08
by bypassing that stuff, the grueling
16:11
stuff, uh, do you risk creating a kind
16:15
of management class that don't know what
16:18
it's like to actually do those things?
16:20
And like, you know, for me as an
16:22
assistant producer at in in radio, it
16:24
was answering the phones, it was making
16:26
tea. Granted, AI is not going to make
16:28
that yet, but you know, and and you and
16:31
telly as well, you know, you must
16:33
>> Yeah, I once for a sketch
16:34
[clears throat]
16:34
um played Twister in my pants. That's
16:36
grunt work. That's the sort of stuff
16:38
which hey, maybe some junior manager is
16:41
not going to do.
16:41
>> Where are you working?
16:42
>> I'm not I'm not going [laughter] into
16:43
that. I'm not going into that. But but
16:45
yeah, that's that's grunt work.
16:46
>> Was it a subscription model where you
16:48
were working? [laughter]
16:48
>> Yeah. Yeah. Yeah. I was actually I was
16:50
an individual creator and
16:52
>> but like do but but don't don't you risk
16:54
creating a kind of management class who
16:57
don't know the the kind of ground level
17:00
foundational stuff?
17:02
>> Well, they would still be interacting
17:03
with it. This is not the point of like,
17:04
well, we're never going to do that
17:05
again. But if you send out a press
17:07
release, let's say, you get 150 pieces
17:10
of coverage. Usually, every single link
17:13
would be copied and pasted over across.
17:16
That can take someone and then you've
17:17
got to find the viewership statistics
17:18
for each website. You know, if we're
17:19
going into detail on how you would do
17:21
this,
17:22
>> you these are all manual jobs. That's
17:24
hours and hours and hours of work that
17:27
doesn't need to be done by a person.
17:29
Now, that's not to say that when it
17:32
comes to sending it across to a client
17:33
potentially or it being stored in a
17:35
system that you wouldn't look down that
17:37
and look at the different links. You
17:39
wouldn't see the coverage that you've
17:40
got. We're not trying to create people
17:43
who don't know what that work looks
17:44
like.
17:45
>> But why are we focusing on things that
17:48
don't need to be done by a human and
17:49
it's not fun doing that. I've done that
17:51
work. It isn't fun. I
17:52
>> I wonder if my point of push back though
17:54
would be does it not slightly disrupt
17:56
the pipeline of talent? Because I my big
17:58
worry at the moment is you've got like
17:59
if we take away this entry level tranch
18:01
of jobs it doesn't it doesn't stop the
18:04
next level of jobs being a higher salary
18:07
and expecting a year or two's
18:08
experience. So I suppose where does that
18:10
leave the grads who would normally go
18:12
into PR a grad level? That's a bit of a
18:15
worry.
18:15
>> So no so the answer is is that the
18:17
junior account manager job like the the
18:20
next step up is where they would start.
18:21
So rather than starting people with
18:23
monotonous boring jobs where a lot of
18:25
the work doesn't need to be done by a
18:27
specific human, get them learning how to
18:29
do the things that actually create
18:30
impact from day one, get them doing
18:32
things that actually matter to clients
18:34
because at the end of the day PR is a
18:36
job about creating value for clients. So
18:38
rather than yes, we do need to have the
18:41
lists of all of the places that the
18:43
coverage has been sort of you know where
18:44
it's been covered. We do need to have
18:46
the media list of the the right
18:47
journalists, but rather than focusing on
18:50
these jobs that have to be done but
18:52
don't necessarily create direct value,
18:55
get them creating value from the clients
18:57
at day one. And a big part of the system
18:58
as well that I had planned was like
19:00
training modules as well. It was an
19:02
all-in-one system where someone could
19:04
start and they learn to do PR with like
19:07
training mod. It's also one of those
19:09
jobs that you just learn on the go. You
19:11
know, I I know so many people who've
19:12
done PR and marketing degrees and they
19:14
say when they step into PR, you know,
19:15
they might know how to write a press
19:16
release a bit better or, you know, bits
19:18
and bobs, but actually a lot of the job
19:20
is learned by doing it. So get people
19:23
doing things from day one, not can you
19:25
just go and sit on Roxill and write
19:27
massive media lists out and you know all
19:29
of these basic things. You know, they
19:30
still need to learn how to do that, but
19:32
just things that are slightly higher
19:34
level, but that becomes the entry level.
19:36
>> I'm very conscious for time. So, with
19:38
your permission, Matt, I'll ask the
19:39
final question. Um,
19:41
>> please.
19:42
>> You obviously knew Trey before you went
19:44
into The Apprentice. I'm sure he gave
19:46
you some wise words of wisdom.
19:49
>> Uh, what would be your piece of advice
19:51
for anyone thinking of applying to next
19:54
year's apprentice or the year afters,
19:56
whenever that is?
19:57
>> It's a really good question. I think for
19:59
me, you've got to have a clear idea of
20:00
what you're trying to get out of it. So,
20:02
you know, if you go in there, there is
20:04
one winner. So, what are you trying to
20:06
get out of being on the apprentice? So,
20:08
is it, you know, it's win or bust, in
20:10
which case I would say maybe the
20:12
apprentice isn't right for you. How are
20:14
you going to leverage the opportunity to
20:16
make the next steps for your business,
20:17
for your family, for your aspirations?
20:19
So, for me, you know, having a bit of a
20:22
profile in this industry will allow me
20:24
to sort of, you know, how many PRs have
20:26
a public profile in the UK? And, you
20:29
know, I've done my best to try and make
20:30
it as positive as possible. I really
20:32
appreciated you highlighting earlier
20:33
like I have tried to be positive about
20:35
the experience you know even when
20:36
there's negatives you know looking at
20:38
the positives of it and for me you know
20:40
getting out of it now I've launched a
20:41
business you know I've built my own
20:43
media training course you know I've now
20:45
got keynote opportunities and also for
20:47
me a big part of the platform was giving
20:49
back as well you know I've had so many
20:51
opportunities now I'm going into a
20:52
school I'm speaking to 300 students next
20:54
week about my journey my career and for
20:57
me as well being Jewish you know there
20:59
is every post that I put up You know,
21:01
anti-semitism is crazy, but the amount
21:04
of messages of support from the
21:05
community and to see that representation
21:07
of someone that did get really far. And
21:08
I didn't get that far because I was
21:10
Jewish, because I was this, because I
21:11
was that. I got that far because I got
21:13
that far. I did it off my own back. But
21:16
to have that kind of rounded idea of
21:18
what you're going to get out of the
21:19
show, if it's win or bust, I'm not sure
21:22
maybe the show's right for you. Or
21:23
consider what else you can do if you're
21:25
not going to win. If that is only your
21:27
thought right now. But yeah, I think
21:29
it's an amazing experience. It's a lot
21:30
of fun. And the last thing I would say
21:32
is when you go into it, just enjoy it.
21:34
Like just honestly, I mean, you could
21:36
see that really like the the moments
21:38
where I just got to be fully human like
21:40
selling on a market, you know, cleaning
21:42
the goat poo out, you know, I'm minding
21:44
my language. I've already dropped one.
21:46
Um, cleaning the goat. Yeah. Yeah. Thank
21:48
you. Thank you. Like all of that kind of
21:50
stuff where I could just have fun. I
21:52
went to Hong Kong. I went to Egypt. I
21:54
loved it and I had a lot of fun. And you
21:56
know, any negativity and we get into
21:58
this, it will never offset the
21:59
experience. I said the number one prize
22:01
is Lord Sugar's network. Number 1.5 is
22:04
the experience of getting to do it. And
22:05
it was an amazing experience. And now
22:07
I've got chaps like you talking to me as
22:09
well. Now the internet's going to call
22:10
me a suckup again. [laughter]
22:12
>> Well, I wish I had such a positive
22:13
outlook on life.
22:16
>> Relentlessly [laughter] positive.
22:18
>> Um well, I I don't know how to follow
22:20
that other than to say thank you
22:22
Lawrence Rosenberg coming in um final
22:25
five finalist. Thank you very much
22:28
>> on The Apprentice season 20. Thank you
22:30
very much for coming in.
22:31
>> Thank you so much for having me. Lovely
22:33
seeing you.
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