
Anthony Venture: american express changes credit cards forever: soft pull pre-approval!
Jan 18, 2026
Hey everyone, let’s talk about American Express and how they have been innovating like crazy rolling out new cards, perks and of course FEATURES!
Enter The; “Apply With Confidence” Tool.
This new feature allows you to get pre-approved for a credit card(with a soft pull of course), go through the application process and then subsequently give you the option to APPROVE or DENY the card you just applied for…. And with 100% guarantee of getting approved!
Instead of banks like Chase, Capital One, CITI, BOA - Bank Of America and many more only allowing you to pre-approve and have to take delivery of the card you hastily applied for, then maybe waiting a few months to think and get a new one.
Now, with this new feature, you can pick and choose from a list of Amex credit cards that you may be approved for and choose the one that suits you best!
Along with that, just having a singular Amex credit card can allow you to apply for each new card with a SOFT PULL. That’s right, with Amex typically just the first credit or charge card you get is a hard pull, then soft pull directly after.
You however do not get to see your credit limit before getting approved for the card, but it’s not a huge deal as Amex is very generous with credit limits from the get-go.
So, this new feature really takes the “RISK” out of applying for new cards and really adding CONFIDENCE in the application process thus saving you time and money!
What do you guys think of this new feature?
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