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Can a YouTube Channel Really Change Your Life_
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May 25, 2024
### Can a YouTube Channel Really Change Your Life? In this video, we explore the transformative potential of starting and maintaining a YouTube channel. Through personal stories and case studies, you'll see how creating content can lead to new opportunities, career changes, and personal growth. We'll discuss the skills you can develop, the communities you can build, and the financial possibilities that come with a successful channel. Whether you're considering starting your own YouTube journey or curious about its impact, this video provides insightful perspectives on how YouTube can significantly change your life.
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So can YouTube really change your life
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The thing is, we're a good example of how it has. The thing is, I had a clothing company before, and we had a large team in what we were
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trying to do to get better at the advice we were giving our clients is each person would
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learn something, record a video, and share it with the team. And all of a sudden, we were like, well, what if we create this content
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We have it for the team, but what if we put it on YouTube? And so all of a sudden, we had videos on how to tie a tie, how to fold a pocket square
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how to dress well in certain situations, how to match your clothing, different things like that
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And some of those videos were getting hundreds or even thousands of views per day. And so at that point, really realized the opportunity of creating content on YouTube, you create
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something once, and for days, weeks, months, or years afterwards, people find your content
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Unfortunately, that business didn't work out, but the lesson learned kind of stuck with us
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So Laura was running the marketing for the clothing brand. Her and I started the FIGCO, which originally was more of an age
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agency, so we were doing work for clients. And when you start doing client work at an agency or some other type of service
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you're trying to build up your name, and you kind of say yes to everything
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So yeah, we can do that. We'll find out how to do that. We'll hire a graphic designer to help you with graphic design
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even though you're only graphic design client. And it made things very uncertain
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You had to always be looking for new clients. You had to keep the current clients happy
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You had to rush fire drill, get something done for tomorrow. And clients that wanted to take over the world with their business
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but didn't want to help with their business, content creation or other things. We found very difficult the agency type model, but the thing is
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when we first started, it was a matter of like, hey, how do we generate income? And that was the
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quickest, easiest way. So that was in 2017. Towards the end of the year, we did launch two
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YouTube channels, the FIGCO in English, and AET EXPLica, another channel that has a half million
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subscribers might right now. But the thing is, it didn't immediately generate revenue for us
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And it's something we created some content and got busy with their clients, forgot about for a little
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while, they started to grow. And, you know, it wasn't generating a ton of income for us until kind of
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2019, where we really doubled down on our content, especially in Spanish. So I had another
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full-time job for a little while. Lauda was running everything for the most part, and I was helping
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out nights and weekends, but especially kind of during the beginning of 2020, our content just really
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took off From there we really realized the full potential of YouTube when we saw the thousands of views we were getting every single day from our content So from that point in 2020 when our channels begin to really take off we seen so
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many benefits and that's what I wanted to share with you today. The first benefit to having a YouTube channel is obviously making money from the ads on
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your YouTube videos. So this is the YouTube partner program, which is run through AdSense, another part of Google
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And so if you have 1,000 subscribers and 4,000 hours of watch time, you can apply to monetize
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your channel. This is something that we make several thousand dollars every single month across our different channels
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And the great thing with this, as long as you're creating content fairly consistently, I feel
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like the income from YouTube AdSense is fairly consistent. There's a little bit of seasonality depending on what your content is about
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But if you're putting out content, generally you're making about the same or even making
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a little bit more as time goes on. So this is a great way to, you know, if you have another job to in the nights, evenings
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weekends, create some videos, upload to YouTube, and little by little as your channels monetize
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make money from your content. The second benefit to having a YouTube channel is that we create a ton of content for
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affiliate marketing. So we do a lot of tutorials, recommendations, and a lot of the products or services that we recommend
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If you click on the links in our description and make a purchase, we get paid at commission
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So I'll link to our video up above right here where I talk about. talked about how we made over $20,000 in 2020
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just from affiliate marketing, and I would say almost all of that came
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from affiliate marketing through our YouTube content. The third benefit to growing on YouTube
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and growing an audience is this been great for us for other social media channels
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So Loud of My Business Partners, Instagram has gone from 2000 or so followers
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at the beginning of 2020 to over 50,000 today. And sometime last year, we did one of the polls
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to say, hey, how do you find out about, how did you start following her? And I think it was like two thirds or three quarters
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of everyone who responded to that was like, I came across her content from YouTube
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We have grown her Instagram from people on Instagram quite a bit since then
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but the fact of creating content, kind of putting your other social media handles
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in your videos, and every day someone sees your YouTube content, sees your Instagram account, goes and follows you on Instagram
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allows you to greatly grow other social media channels because of your YouTube content The fourth way that YouTube can change your life is by helping you become a thought leader or expert in your space People go to YouTube or Google every single day to answer their problems
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to ask questions. And if you're the person that comes up time and time again, answering their
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questions, people are going to start to look to you as the leader in whatever area you create
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content. So if you want to be invited to conferences, if you want people to write articles about you
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invite you on their podcast. All of those things can happen because people come across your
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content and see that you're an expert in something because of your YouTube content
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The fifth benefit to having a YouTube channel is it's a phenomenal way to basically sell anything
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For us, it's courses. So we have a ton of videos talking about, say, Instagram or TikTok or YouTube
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or how to design with Canva. And then what we'll do is create some type of freebie or guide
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So someone sees the video. They said, hey, by the way, we had this free guide that you can download
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like a free YouTube Masterclass that I have. If you're interested in that, I'll put a link down below in the description
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So by doing that every single day, people see this video or any of our other videos
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know that we have something for free, give us our email address, and then we usually have some type of process to sell one of our courses
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So day in and day out, we're able to sell our courses through our YouTube content
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Another thing, there are tons of businesses for us that a lot of times it's software, but it could be camera gear, it could be exercise equipment
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It could be basically anything. brands are looking to get exposure to their ideal audience through YouTube
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So I would say probably every day across our three channels that someone is emailing us, asking us to create sponsored content for them
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So the thing that I would recommend for this is don't just say yes to everyone
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So for example, we have website builders and email marketing and camera gear
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and whatever it is that we really like. If someone comes to us and say, hey, will you do content about X brand
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And it's got to be something we like to recommend to our audience. We build up a certain reputation and we don't want to be seen as just kind of trying
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to sell anything under the software. This is something to allow you to build relationships with some fairly large brands in
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your space if you're able to grow an audience on YouTube. The seventh way that YouTube has changed their life is it allowed us to go from a client
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based business to a content creation business. The great thing with content creation is sometimes I recording videos at 1 a because I just doing something else during the day and because that when I wanted to do it First is if you have a client business someone needs something now or they needed it yesterday you rushing to get it done
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right this moment, which is obviously much more stressful than to be like, hey, you know
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I've done these, if you see this video up above, how I did 30 videos and 30 days
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So the great thing with that is we publish three videos a week on this channel
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And so 30 videos and 30 days. And what happens is we have old
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over two months of content created in one month. So if I don't want to create more YouTube videos for a little bit
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I want to go on vacation, sit on a beach, or whatever. We have content created that we can put out over time
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And it doesn't require kind of last minute fire drills that client work tends to create
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So right now we do a little bit of client work, but it's more coaching. So we schedule a call, we look at their content
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make recommendations, help them grow their business, but it's not us executing as an agency or freelancer or something like that
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So we schedule a call, maybe there's an hour to prep work to it, we schedule it when we want, and it's one of those things we could have tons of
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those coaching clients if we chose to. But the thing is, we'd take on those clients here and there
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if it's something we're really interested in working with. Versus when you're first getting started
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in a service business, you kind of have to say yes to everyone. If you're an expert or not
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if you like the client or not, you kind of have to say, yes, you're trying to grow up business. But as you're creating content through YouTube and making money from all the things that I just
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spoke about earlier, you can be more picky if you still want to have clients for whatever it is you do
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And the eighth way that YouTube has definitely changed our life is that it makes your life
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location independent. So I'm here recording this video in Mexico City. Most of our team lives here
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right now, but we have someone in Peru and we're about to hire someone in Argentina. I spent a year
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and something in Michigan with my family during COVID. So I'm able to just bring a camera, a light
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and record videos wherever in the world that I want to be at the time
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So location independent, also time independence, I kind of hinted on as well
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There are just so many benefits to creating content. If it's on YouTube, which is our favorite platform or on other platforms
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but just lots of opportunities on how you can kind of change your life
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improve your life by creating YouTube videos. If you're looking to grow on YouTube, we have a ton of content to help you with that
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I'll link to the playlist right here. Hope to see you in those and future videos
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Bye
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