From Bill Murray to Paris Brest – Our Sweetest Stories Yet

From Bill Murray to a Paris Brest, these are two of the sweetest stories we’ve ever told on Knead to Know. First, CVT Soft Serve founder Joe Nicchi reveals how his nostalgic ice cream truck became an LA icon — from the viral “Influencers Pay Double” sign, to a legendary Bill Murray encounter, to the day Jeff Bezos called for a $15K soft serve machine. Then, Michelle Palazzo, pastry director at NYC’s Frenchette, takes us inside her world of seasonal desserts — from her signature Sicilian pistachio Paris Brest to surprising flavor combos like peach and tomato. Watch to hear: How a simple sign made headlines worldwide The full story behind Bill Murray’s ice cream moment Why Jeff Bezos wanted a custom soft serve machine How to design pastries around peak seasonal produce Why peach + tomato might be the summer’s best pairing Mentioned Links & Recipes: • CVT Soft Serve → https://cvtsoftserve.com • Frenchette NYC → https://frenchettenyc.com #kneadtoknow #podcast #baking