The genius guide to future-proofing your career
0 views
Jul 23, 2025
“The simplest, most powerful way to reinforce work, not jobs, is to ask people to do something different.”
View Video Transcript
0:00
Every human being makes the job different
0:10
Even if you're working in a restaurant, serving hamburgers in a very repeatable kind of a fashion
0:17
your style, your way of talking to them, your way of presenting the food is unique to you
0:22
and you make it what you've learned is the way to do it the best
0:27
There's a very dated, limited view of management going back to the industrial age where we have a job
0:33
And you as a human are the replaceable part. And the job is the part that remains
0:39
And we will swap people in and out of that job to the way that job is defined
0:44
And I swear to God, my life was all about that kind of a career for the first 20 years of my life
0:50
We had hundreds and hundreds and hundreds of books written in the 1960s and 1970s and 1980s
0:57
based on this job-centric model of management. But I know from the research that I've done in the companies I've worked with
1:04
the more you get away from this idea that I have this box around me and I have to work inside the box
1:10
the higher performing company you're going to have. My name is Josh Burson
1:15
I'm a researcher and an industry yst and consultant in human resources
1:20
I've been doing this for close to 30 years. I have written several books, the most recent book, Being Irresistible
1:28
The Seven Secrets of the World's Most Enduring Employee-Focused Organizations. The idea of a job goes back to very old industrial companies where we had management and labor
1:50
and the labor did the work Going back to the early days of Frederick Taylor they would take apart the manufacturing of steel or other things break them into component parts because the industrial engineers had mathematically proven we could optimize the whole by specializing a person in each part
2:10
And the old model of this still exists in every single company, every HR practice, every
2:16
pay practice and recruiting where we have a job. And the job has a title
2:22
It has a level. It has a pay band. It has required capabilities and certifications and maybe educational credentials
2:29
Then it has responsibilities. This job architecture, job-centric work creates lots and lots of problems
2:37
The typical behavior in a job-centric company is, well, that's not my job, so I'm not sure
2:47
if I should do it or not because it's actually somebody else's job. It gets in the way of paying somebody who's young, but very, very highly capable because
2:56
they're lower in the hierarchy than someone who has a higher level job
3:00
The director job has a different pay than the individual job, even though the individual
3:06
may be adding more value than the director, but there's no way to pay them. It gets in the way of
3:11
moving people around. Oftentimes, companies will try to move people from this business to this
3:16
business when this is shrinking and this is growing. And people say, well, I'm not going to
3:20
take that job unless it's a promotion. I don't feel qualified to do that job. I wasn't trained
3:25
to do that job. There's lots of fear and uncertainty and reward systems that create
3:32
brittle fragility in the company when we spend too much time thinking about what our job is
3:38
In reality, of course, as you know, every human being is different. Every individual
3:44
even in the same job is different. And so we need to kind of relax that job-centric
3:49
structure in every possible way in HR in particular to allow these more agile organizations to flourish Now that not easy Let me just you know warn you all the HR software all the pay models
4:03
all of the career and progression models, all the nine box grids based on this job centric model of
4:09
management. I'm not saying we still don't have job titles and levels. That stuff's probably going
4:13
to be around forever, but we have to operate beyond that in the work that we do and not let
4:19
that get in the way of solving the problems and addressing the opportunities that we have in our
4:24
companies. The simplest, most powerful way to reinforce work, not jobs, is to ask people to
4:34
do something different. Ask people to work on a developmental assignment. Give them a special
4:39
project. Give them a rotation. Ask them what they're interested in doing outside of the work
4:45
they're doing now and then let them do that. So they are not forced to do the same thing over and
4:50
over and over again. They still might have the responsibility of their primary job, but all of a
4:55
sudden you'll realize that this new sense of energy and learning has come into this individual when
5:02
they get to do something new. And the more you do that, the faster it goes around and there's more
5:08
agility in the organization. For example, in our company, we have close to 50 people. Everybody does
5:14
everything. Everybody talks to customers. Everybody works on research. People come together and work
5:20
on our conference because we need them to do different things. And so they end up having very
5:25
rich, rewarding developmental careers because we have the ability and sort of the DNA of asking
5:31
people to do things outside of their primary responsibility. That's a lot easier than it
5:36
sounds, but that's really what it comes down to. Every human being from the day you're born
5:43
is learning. And so when you go to work and you're doing the same thing
5:47
over and over again and you not learning you get this sense of stasis that I not going anywhere and maybe I just retire in this job and maybe that be the end of that That not good for the company and that
5:59
not good for the individual. So we have to find ways in the company to reward growth without
6:06
waiting for that promotion. I remember several times in my career where I would go to my boss
6:11
and say, I'm this level. What is it going to take for me to get the next level? And I remember one
6:16
time my boss said to me, you just need to wait. It takes at least two years. I remember thinking
6:21
to myself, that's ridiculous. Why does it take two years? And he would say, because that's the
6:27
way we do it around here. I was never very good at politics, but I've had an incredibly enriching
6:35
successful, fulfilling career in many, many ways and grown in so many ways. The fact that I'm even
6:40
here doing this video for you is because my career was based on personal, professional
6:46
growth all the time. And I was lucky enough to have companies that allowed me to do that
6:51
or I left the company, went to another one at times to get the development and growth that I needed
6:56
The one thing I would say that I've learned over the 25, 30 years that I've been doing this
7:01
spending a lot of time in HR, is a massive respect for the culture and organizational dynamics of
7:09
high-performing companies. And if you as a leader or as an individual or as an HR person
7:14
can think systemically about the people issues that are creating the business issues
7:21
that you're dealing with, you will always be a high performer because every business problem
7:27
is at its core a people problem. And I've learned that again and again and again
7:33
And so that is the secret that I would like to share with those of you that are listening
7:39
Get smarter, faster with videos from the world's biggest thinkers. To learn even more from the world's biggest thinkers
7:49
get Big Think Plus for your business
#Career Resources & Planning