Hooters Founders Reclaim Brand, Launch ‘Re-Hooterization’ With Original Waitress Uniforms

Hooters’ founding group reacquired the brand after bankruptcy and launched a “re-Hooterization” campaign to revive its 1980s beach-style identity. CEO Neil Kiefer said the company will simplify menus, reconnect with local communities, and restore the chain’s classic image across 111 U.S. restaurants.