First Look Inside the NEW Build-A-Bear Workshop at ICON Park!
Nov 4, 2026
Join us for an exclusive first look inside the brand new Build-A-Bear Workshop at ICON Park in Orlando, Florida! This new location at 8431 International Drive is being built as Build-A-Bear's largest and most customizable retail experience yet. Inside, the Workshop features three distinct specialty experiences including the first-ever Build-A-Bear x Pokémon Workshop, the fourth Build-A-Bear x Hello Kitty and Friends Workshop, and the debut of Promise Pets by Build-A-Bear.
In this video, we walk you through the entire experience from start to finish. We show you the Choose Me wall with hundreds of furry friends, the Stuff Me station, the Heart Ceremony, and the new interactive features including the scent bar, the sound station, and the personalization shop where you can add custom clothing, accessories, sounds, and scents.
We then design our very own stuffed animal, taking you step-by-step through stuffing, adding a heart, fluffing, and dressing it up with a custom outfit.
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